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Mattel Television Announces New Special, "Polly Pocket: Sparkle Cove Adventure"


Mattel, Inc. (NASDAQ: MAT) announced that the all-new animated special, Polly Pocket: Sparkle Cove Adventure, from Mattel Television and WildBrain, will premiere on Netflix in the U.S. on August 21, 2023. The 66-minute adventure follows Polly as she learns the whimsical secrets of Sparkle Cove, the source of the magical pockite responsible for her power to shrink. Soon, Polly finds that her discovery isn’t as random as it seems, as she’s been summoned to a mysterious location to compete for the title of “Protector,” bestowed to only the fiercest of pockite wielders.

Surrounded by friends and creatures both old and new, Polly faces stiff competition as she strives to become skilled enough in her shrinking skills to secure her spot as a Protector. Filled with fantastical adventures, tales of friendship and Littleton life lessons, Polly Pocket: Sparkle Cove Adventure promises to be an unforgettable journey for Polly! This all-new special proves to young kids that they can be curious, capable, and tenacious, further expanding the valuable principles upon which the series built its foundation.

“Polly has always been centered around unyielding adventure and creativity, and the newest special is no exception,” said Alex Godfrey, Vice President of Content Distribution, Mattel Television. “Full of tiny worlds and big surprises, Polly’s latest adventure to Sparkle Cove shows young viewers that they have the power to achieve anything they set their minds to, including turning the ordinary into the extraordinary. For the last four seasons, fans have watched Polly master her shrinking abilities and now they can see the true extent of her power as she competes to be a pockite Protector!”

Polly Pocket: Sparkle Cove Adventure premieres on Netflix in the U.S. on Monday, August 21.

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content and beloved brands. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. Our integrated, in-house capabilities spanning production, distribution and licensing set us apart as a unique independent player in the industry, managing IP across its entire lifecycle, from concept to content to consumer products.

At our state-of-the-art animation studio in Vancouver, we produce award-winning, fan-favourite series, such as The Snoopy ShowSnoopy in SpaceSonic PrimeChip and PotatoStrawberry Shortcake: Berry in the Big CityCarmen SandiegoGo, Dog. Go! and many more. Enjoyed in more than 150 countries and on over 500 streaming platforms and telecasters, our content is everywhere kids and families view entertainment. WildBrain Spark, our AVOD network, has garnered over 1 trillion minutes of watch time on YouTube, offering one of the largest selections of kids’ content on that platform. Our leading consumer-products and location-based entertainment agency, WildBrain CPLG, represents our owned and partner properties in every major territory worldwide. Our television group owns and operates some of Canada’s most-viewed family entertainment channels.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at

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