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New Balance Signs First Female Basketball Athlete, Cameron Brink


Today, New Balance announced that 4xAll-American, WBCA Defensive Player of the Year and FIBA 3X3 World Cup MVP, Cameron Brink has signed with the brand, making her the first female basketball player on the expanding brand’s roster. Cameron joins an impressive roster of athletes including Jamal Murray, Kawhi Leonard, Zach LaVine, and Dejounte Murray. Cameron’s ability to dominate on the court, give back to the sport, and inspire female athletes make her the perfect addition to the New Balance family.  

Cameron, an exceptional forward, has garnered widespread recognition for her extraordinary skills, versatility, and unwavering dedication to the game. She played a pivotal role as a freshman winning the NCAA Women’s Basketball Championship in 2021.  

“We are thrilled to welcome Cameron as the first female basketball player to join the New Balance family,” says Naveen Lokesh, Head of Basketball Sports Marketing. “Cameron’s exceptional skill on the court and her desire to give back align perfectly with New Balance’s desire to change the game for the better. We are excited to support Cameron reaching new heights in her career and contributing to the growth of women’s basketball for years to come.” 

Cameron will appear in various campaigns from lifestyle to performance, work with the footwear and apparel design teams to influence future product.  

“I am honored and excited to join forces with New Balance,” said Cameron Brink. “Their ability to empower athletes perfectly aligns with my own values, and I look forward to this journey with them. I hope we inspire athletes around the world to fearlessly pursue their dreams.” 

New Balance’s commitment to supporting athletes extends beyond the court, field, track, etc. New Balance and Cameron Brink will actively engage in community-driven initiatives to create positive change in the lives of young, female athletes.  


About New Balance 

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit and for the latest press information please visit

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