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Acclaimed Veteran Memoir and Seasoned Self-Help Book by John Wayne Troxell Is Displayed at the Hong Kong Book Fair 2023

At the Hong Kong Book Fair 2023, dozens of exhibits featured memoirs, biographies, and other real-life stories of people whose example is meant to inspire. Among them was none other than the book by former SEAC John Wayne Troxell, titled “Surrender or Die.” Many visitors to the fair got a chance to read about his exciting and insightful experience during some of America’s toughest battles in the Middle East.

San Diego, CA – WEBWIRE

The best NCO leader of a generation. If there were better leaders in our Army, I certainly hadn’t them in my 36 years of service. SEAC ® John Wayne Troxell exhibits the perfect blend of discipline, physical fitness, mental toughness, loyalty, intelligence, and courage. In the toughest, most dire situation, you could count on him out front leading by example. The U.S. Army broke the mold after minting SEAC® John Troxell.” BG Jon S. Lehr, US Army Retired

During the Hong Kong Book Fair 2023, thousands of visitors explored the exhibits of various publishers at the Hong Kong Convention and Exhibition Centre in Hong Kong. Among the books exhibited included even the exciting memoir of John Wayne Troxell titled “Surrender or Die!: Reflections of a Combat Leader”. The book was displayed with the support of ReadersMagnet, a book marketing and self-publishing firm.

Troxell served as the Senior Enlisted Advisor to the Chairman (SEAC) of the Joint Chiefs of Staff in the United States Military. The story covers the full breadth of his intense, exciting career on the frontlines that defined many American soldiers in the early 21st century.

Enlisting fresh out of high school, Troxell would then spend over 30 years seeing action in Operation Just Cause as well as several combat tours in service to the greater Global War on Terrorism. Throughout it all, he has seen for himself the pain and the challenges as well as the honors and the triumphs shared by many of his fellow soldiers.

It was from his time on the ground that he gained pivotal leadership insights and rose up the ranks to the highest non-commissioned officer (NCO) position in the United States Armed Forces. The book also goes further beyond his military career, showing how the lessons he learned then went on to enhance his own business consulting and leadership training practice.

Plenty of visitors to the Hong Kong Book Fair 2023 had a great opportunity to learn from John Wayne Troxell’s “Surrender or Die!: Reflections of a Combat Leader” and how it can help them in areas of personal motivation and resilience. The book is available on Amazon. For information about Troxell’s leadership programs, visit

“Surrender or Die!: Reflections of a Combat Leader”
Author | John Wayne Troxell SEAC (R)
Published date | February 27, 2023
Publisher | Self-Published
Genre | Military

Author Bio
John Wayne Troxell joined the US Army after graduating from high school and served for almost 38 years culminating his service as the Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff (SEAC). His service included five combat tours to include the combat parachute assault in Panama during Operation Just Cause, Operation Desert Shield/Storm in Iraq, two tours in Operation Iraqi Freedom, and one in Operation Enduring Freedom in Afghanistan. Troxell created the term and program PME Hard (physically, mentally, and emotionally hard) to maximize battlefield performance and save lives and created the E Tool Nation, based off of his inspirational ultimatum to terrorists of “Surrender or Die” or face death by bombing, getting shot or if need be, beaten with entrenching tools! In his post military life, he serves multiple businesses as a consultant, ambassador, or advisor. He and his wife Sandra have been married for 39 years.

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