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Hallmark Media’s Wonya Lucas to Step Down as President & CEO at the End of 2023

Lucas to continue service on Hallmark Media board of directors


Hallmark Media announced that after three years of transformational leadership, Wonya Lucas will step away from her current operating role as President & CEO at the end of the year.

Lucas will continue to serve on the Hallmark Media Board of Directors where her experiences and insights will help shape the strategic direction of the business.

“I am honored to have led this company and am tremendously proud of the progress we’ve made by creating an evolved entertainment experience that inspires meaningful, emotionally connected moments for our audiences,” said Lucas. “My passion for the Hallmark brand has grown in deeply rewarding ways and will remain paramount as I continue to help guide Hallmark Media’s future in a more strategically focused capacity.”

In addition to his corporate role, which includes oversight of Hallmark Media, Hallmark Global, and Crayola, Mike Perry, President & CEO of Hallmark Companies, will work closely with Lucas and the Hallmark Media executive leadership team to lead the day-to-day operations of the media business and complete the process of Lucas’ transition.

In her time leading the company, Lucas helped to build a more solid foundation for the business through broadened storytelling with more diverse and inclusive storylines and characters. She assembled a seasoned, highly competent, creative and resilient leadership team and together they built multiple new pathways for the brand – forging new partnerships with Peacock, YouTube and Hulu, as well as numerous FAST/AVOD platforms. She launched programs in support of women creatives with the Make Her Mark Women’s Directing Program. And most importantly, the foundation Lucas built directly aligns with the aspirations and values of the Hallmark brand.

“Wonya is a multi-faceted industry veteran, passionate brand builder, and consummate strategic leader,” said Perry. “I’m grateful for the important work she has done to bring the expansive foundation of the iconic Hallmark brand to life and am fortunate that her insights will continue to positively impact the future of the business.”


About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit

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