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DIC Develops the MEGAFACE™ EFS Series of Environment-Friendly High-Performance PFAS-Free Surfactants

Innovative Products Deliver a Performance Rivaling that of Fluorosurfactants and Reduce Environmental Impact

Figure 1: Ability to Reduce Surface Tension
Figure 1: Ability to Reduce Surface Tension

DIC Corporation announced the development of the MEGAFACE EFS series of environment-friendly surfactants that deliver a performance rivaling that of conventional fluorosurfactants despite not containing perfluoroalkyl and polyfluoroalkyl substances (PFASs).

These new products are suitable alternatives to fluorosurfactants for diverse applications, including displays, semiconductors, automobiles and coatings. DIC will promote the series in Japan, other East Asian markets, Europe and the United States, among others, targeting industries ranging from electronic materials to electric vehicles (EVs) and batteries, and aims to achieve annual sales of ¥5 billion by fiscal year 2030.

Background to Development

Fluorosurfactants, added in small amounts, lower the surface tension of liquids, improving emulsification and surface activity. They thus play a key role in detergents, coatings and industrial products, among others. However, concerns regarding latent environmental risks associated with PFASs have prompted debate over regulating these substances, particularly in Europe and the United States. This has driven up demand for the development of PFAS-free alternatives to fluorosurfactants.

Product Overview

DIC embarked on the development of a PFAS-free surfactant in a proactive response to rising global needs for sustainable alternatives to fluorosurfactants. Leveraging its proprietary technologies and environment-friendly raw materials, DIC Corporation succeeded in creating the MEGAFACE EFS series of products boasting surface activity equal to or better than that of conventional fluorosurfactants.

While realizing PFAS-free surfactants that rival fluorosurfactants on the performance front has been seen as a difficult challenge, DIC has achieved this goal with the MEGAFACE EFS series of products with an ability to reduce surface tension as good or greater than that of fluorosurfactants (figure 1), thereby ensuring excellent coating uniformity (leveling behavior) (figure 2).

Customers who usually use fluorosurfactants have rated the new series highly. Going forward, DIC will seek to build a market-leading position by offering these products globally as an alternative that contribute to the sustainability of industrial activity and the reduction of environmental risks.

In the DIC Vision 2030 long-term management plan, DIC sets forth a basic strategy of expanding its Functional Products business with a focus on sustainable products. The DIC Group will continue to capitalize on its long history, as well as its wealth of expertise and technical capabilities in the area of synthetic resins, to accelerate development and bolster sales of such products, thereby contributing to the resolution of key social imperatives.

Customer inquiries should be addressed to the Performance Material Products Division’s Chemicals Sales Group at

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