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Concacaf launches “Heritage” a fan-focused series that celebrates the spirit of the region

Heritage marks the first series to be shared under Concacaf’s new storytelling platform - 41 Diamonds - which aims to give an equal voice and visibility to all 41 Member Associations


Concacaf is thrilled to announce the launch of “Heritage- the first campaign under the new storytelling platform- 41 Diamonds.” This groundbreaking campaign aims to showcase the real stories of football enthusiasts, highlighting their national pride and unwavering love for the game. 

Heritage is a testament to the incredible football culture that thrives in the Concacaf region. Through the eyes and voices of 16 storytellers from various countries including Canada, Costa Rica, Curaçao, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Panama, Sint Maarten, St. Kitts & Nevis, Trinidad & Tobago, and the USA, the project will capture the diverse perspectives and experiences of individuals deeply entrenched in the football world.

The storytellers selected for Heritage represent a rich tapestry of backgrounds, lifestyles, and occupations. From artists to activists, coaches to leaders of football supporter groups, filmmakers to coffee farmers, and mixologists to super fans, these individuals bring unique perspectives that contribute to the multifaceted nature of the football community.

To view the Heritage Series in full click here.

41 Diamonds aims to give an equal voice and visibility to Concacaf’s 41 Member Associations, providing a platform for real people to share authentic stories that showcase their passion for the game in its many forms.

“The launch of Heritage marks the beginning of an exciting journey into the heart and soul of football. By sharing authentic narratives and personal accounts, 41 Diamonds aims to honor and celebrate the cultural heritage that intertwines with the sport, transcending borders and unifying fans from all walks of life. We are excited about the platform’s potential to engage new audiences with this unique approach to storytelling,” said Carlos Chaves, Concacaf Director of Digital Strategy and Innovation.

For the campaign, Concacaf has joined forces with global documentary storytelling platform and network, Goal Click, to launch a first-person storytelling series celebrating the rich heritage of football in the region, through the eyes and voices of its fans.

The collaboration with Goal Click marks the launch of 41 Diamonds, Concacaf’s new storytelling network that aims to share powerful stories from fans across the region expressing their love for football and their national teams.

Commenting on the collaboration, Matthew Barrett, Founder of Goal Click, said: “Curating the very first series for Concacaf’s 41 Diamonds platform is a genuinely exciting moment for Goal Click. Given our shared passion for first-person storytelling, we could not have hoped for a partner more aligned with our approach”. 

To view the Heritage Series in full click here.

VIDEO: Heritage

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