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More Ways for Creators to Collaborate with Brands: TikTok Creative Challenge


Creators are at the heart of TikTok, driving creativity, culture and entertainment. Representing a new generation of storytellers, the Tiktok community defines culture through their engaging and influential content, building new communities and inspiring audiences, sparking conversations and driving real-world impact through the latest trends.

TikTok is transforming the way people discover new ideas and products while also creating a new way for brands to engage with creators to reach and connect with diverse communities all around TikTok. To further recognize and reward creators for their creativity and drive the value of their content, we’re introducing TikTok Creative Challenge.

Unlocking more opportunities for branded creativity

TikTok Creative Challenge is a new in-app feature that allows creators to submit video ads to brand challenges and receive rewards based on video performance. Creators can browse through the list of challenges, read the challenge’s brief which displays the reward pool and details rules and requirements, and submit their video ad. The Creative Challenge gives creators full creative freedom over their ads, unlocking more opportunities for creators to collaborate with brands in a way that’s most authentic to them.

Submissions should be high-quality, well-edited, original content. Once submitted and approved, creators can see the status of their submissions, view performance and check monthly earnings. Rewards are influenced by many factors, including qualified video views, clicks and conversions. Creators will receive notifications for their submissions if revisions are necessary, with the option to revise or appeal. Submitted videos will not be displayed on the creator’s profile, but once reviewed and approved, run as ads on the For You Feed.

Once enrolled in the TikTok Creative Challenge, creators will have access to a number of resources including a dedicated Creator Community group and Mentor Program to connect with other creators to share knowledge, exchange insights and get rewarded. To be eligible to join the Creative Challenge, creators must be at least 18 years old and have a US-based account with a minimum of 50,000 followers. Keeping the safety of our community in mind, all videos for the Creative Challenge must abide by our Community Guidelines.

Helping brands leverage original content

TikTok Creative Challenge provides brands with authentic, high-performance and easy-to-use creative content at scale to help drive their performance advertising campaigns. By simply creating a creative challenge on the platform, advertisers are given up to 30 ad creatives within 10 days created specifically for the TikTok audience developed by creators who truly understand the community. TikTok Creative Challenge helps take the work out of performance advertising by seamlessly connecting brands with top-tier performance driven creator content.

TikTok Creative Challenge is currently in testing as we explore this new solution with select brands. We will continue to listen to the feedback of our community to further develop the program and continue to make it easier to advertise and drive results on TikTok. We’re committed to working with our community to bring new features that enrich the TikTok experience and look forward to continuing that journey with the TikTok Creative Challenge.

At TikTok, we are continuously building innovative tools for brands to authentically connect and engage with the TikTok community. Brands have leveraged TikTok creators’ influence to reach new audiences using a variety of our advertising solutions, including Branded Effects, Branded Mission, Commercial Music Library with the Artist Impact Program, Pulse and TikTok Creator Marketplace. The participatory nature of TikTok has created new ways for brands to discover emerging creators and connect with diverse communities on TikTok.

To learn about the many ways creators can monetize or collect rewards on TikTok, including Series, Creativity Program Beta, Pulse and LIVE Subscription, visit our Creator Portal

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