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Sky Kids set to headline sponsor step-free Morph trail launching in London


This summer, a free public art trail of over 50 uniquely designed supersized Morph sculptures will pop up alongside iconic London landmarks to raise awareness of Whizz Kidz, the UK’s leading charity for young people in wheelchairs. Morph’s Epic Art Adventure step-free trail will be in full swing across the capital from 19 June to 20 August.  

Sky Kids and Sky VIP are proud to sponsor the trail, bringing to life one of the most-loved characters on Sky Kids screens in a series of brilliant and bold designs. 

Using a Trail Map and interactive App, the public will journey past the South Bank of the Thames and through the historic City of London, discovering fun facts and unlocking exciting rewards along the way.  

Passers-by can also keep their eyes peeled for Sky’s very own Morph sculptures, designed by Rob Biddulph and Amanda Quellin. Blaze A Trail will be located in front of Tower Bridge, whilst Mega Messy Morph will be in full view next to Tate Modern. 

Lucy Murphy, Director of Kids Content at Sky UK said: “We’re delighted to be sponsoring Morph’s Epic Art Adventure trail and supporting the important work of Whizz Kidz. This is the perfect free activity to get families out and about together as they hunt across the city for sculptures of one of Sky Kids most popular characters. And the fact it’s step-free will mean everyone can take part.” 

Sarah Pugh, CEO of Whizz Kidz said: “We are thrilled to have Sky’s support in this step-free art trail, which provides accessibility for all to experience the beauty of art. This trail means that the whole family can get involved and enjoy a summer holiday experience all together.” 

“Both Whizz Kidz and Sky strongly believe in the power of art to bring about positive change, and this project is a wonderful way to draw attention to Whizz Kidz’s mission and impact the lives of more young wheelchair users in the UK.” 

Morph’s Epic Art Adventure is the UK’s first step free trail which aims to raise awareness of the need for young wheelchair-users to be mobile, enabled and included in society. The project is a collaboration between creators of Morph, Aardman Animations, Whizz Kidz and Wild in Art. 

Once the trail ends on 20 August, the Morphs will be auctioned off to raise funds for Whizz Kidz.

About Sky Kids

  • The Sky Kids package is home to over 10,000 episodes of award-winning kids’ content on demand and a variety of linear partner channels such as Nick Jr., Cartoon Network and Nickelodeon, 
  • The linear channel offers a raft of new Sky original content and franchise favourites to inspire and entertain kids (age 1-7). 
  • All Sky Kids content is available to watch in safe, child-friendly environments. Through the Sky Kids app which offers content on demand, available to all Sky customers with the Sky Kids package, parents can create personalised age profiles for their children, alongside a ‘sleep mode’ to moderate screen time, while they watch content on the go. 
  • The Sky Kids package is available for just £6 a month, for Sky customers with Sky’s signature pack. Members of streaming service NOW can also enjoy Sky Kids with its £9.99 Entertainment Membership. 

About Whizz-Kids

As the UK’s leading charity for young wheelchair users, we empower young people by providing the wheelchairs, equipment, support and confidence-building experiences they need, and campaigning for a more inclusive society. Our vision is a society in which every young wheelchair user is mobile, enabled and included. 

About young wheelchair users in the UK

  • An estimated 75,000 young people in the UK need a wheelchair to be mobile. 
  • Most young people aren’t getting a wheelchair that fully meets their needs through local services 
  • For a young person, having the wrong wheelchair can lead to dependence on others, social isolation, poor mental health, pain and injury. 
  • Without the ability to be independent young wheelchair users are restricted in their ability to socialise and participate in society. 

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