Paris 2024 Olympic Games: A unique opportunity to host

Key Takeaways

• During the first phase of ticket sales for the Olympic Games Paris 2024 in February and March 2023, Airbnb saw a surge in demand for stays during the global sporting event.
• Immediately after the opening of the second phase of ticket sales on May 11, 2023, the number of searches for stays during the Games period increased ninefold in just four days.
• According to a study by Deloitte, Hosts in the Paris Region could earn almost $2,140 USD (just under €2,000) by hosting during the Games.

With 3.25 million tickets sold in less than three weeks during the first phase of ticket sales¹, excitement among sporting fans from France and all over the world is already starting to build for next year’s Olympic Games, taking place in Paris in the summer of 2024.

This excitement is also reflected in Airbnb search data for stays during the Olympic Games Paris 2024 (July 26-August 11), which were six times higher² during the first phase of ticket sales compared to previous weeks. With more than a year to go until the event, this type of surge is unprecedented on the platform in terms of lead time.

As a Global Olympic Partner for Paris 2024, Airbnb is dedicated to ensuring the success of this unique event by helping to meet the accommodation needs of the local organizing committee and athletes, fostering special Games-time connections, and delivering long-term benefits to local communities.

Only a few days after the second phase of ticket sales, we had already observed a nine-fold increase in searches for stays during the Games, while more than 75 percent of Hosts in the participating cities have not yet opened their calendar for these dates.

The most searched Games cities on Airbnb³ are:

1. Paris
2. Marseille, Bouches-du-Rhône
3. Boulogne-Billancourt, Hauts-de-Seine
4. Clichy, Hauts-de-Seine
5. Saint-Denis, Seine-Saint-Denis
6. Saint-Ouen-sur-Seine, Seine-Saint-Denis
7. Montreuil, Seine-Saint-Denis
8. Versailles, Yvelines
9. Pantin, Seine-Saint-Denis
10. Lille, Nord

With several cities set to host Olympic competitions, Hosts in the Paris region are particularly well positioned to benefit from the expected influx of visitors for the Games. As the cost of living continues to rise in France, Hosts in the Paris Region could earn almost $2,140 USD (just under €2,000) by hosting during the Games according to a study by Deloitte. In total, Hosts on Airbnb are expected to collectively earn almost $275 million USD (just under €257 million) over the course of the Olympic and Paralympic Games.

According to the latest data, the most searched amenities by guests for stays in the Paris region during the Paris 2024 Games are wifi, a kitchen space and a washer, suggesting that guests are choosing Airbnb as a way of feeling more at home.

Airbnb Rooms are particularly attractive to couples and young travelers: over 50 percent of bookings with two guests and 30 percent⁴ of bookings with guests aged between 18 and 29 have been in Airbnb Rooms during the Games.

If you have a spare room or if you are considering traveling for a few days during the Games, now is the time to open your calendar or sign up on the platform. In France more than 50 percent of all new listings received a booking within seven days of activation in 2022.

More than 60 percent⁵ of guests who have already booked their stay on Airbnb during the Paris 2024 Olympic Games come from nearby European countries and over 20 percent of guests who have already booked come from the US. Guests traveling from within France account for 15 percent of guests who have already booked their stay on Airbnb during the Games.

Top 5 of guest countries of origins for stays already booked during the Paris 2024 in France are⁶:

1. United States
2. Germany
3. United Kingdom
4. France
5. The Netherlands

On average, guests generally book for a period of six days⁷. Guests from outside Europe lean towards longer stays with eight days on average.

Last year, Airbnb made it easier to start hosting on the platform through Airbnb Setup, which provides new Hosts with the option to match for free with a Superhost for one-to-one guidance, host an experienced guest on your first booking, and receive one-tap access to a specially trained team of Community Support agents.

Hosts, especially when first starting out, want to be able to use Airbnb with peace of mind. Airbnb recently expanded the free top-to-bottom protection AirCover covering potential damage to the accommodation and belongings caused by guests. Airbnb has also developed a system for verifying traveler identity and a reservation screening tool that analyzes hundreds of factors and blocks certain bookings that show a high risk for disruptive parties and property damage.

1. First phase of ticket sale occurring between February 15 and March 15, 2023. Source
2. Growth of searches for listings during the Games (July 26 to August 11 2024) in France within the first ticket sale phase from 15/02/2023 to 11/03/2023 compared to searches made between previous weeks (21/01/2023 to 11/02/2023).
3. Ranking based on searches for the listings during the Games (July 26 to August 11 2024) as of March 31 2023.
4. Percentage of bookings made in Q1 2023 (January to March) for stays occurring between July 26 2024 and August 11 2024 in France by duo guests and guests aged from 18 to 29 years old.
5. Percentage of bookings made in Q1 2023 (January to March) splitted by guest origins for stays occurring between July 26 2024 and August 11 2024 in France.
6. Guest origin countries for stays between July 26 2024 and August 11 2024 in France based on bookings made Q1 2023 (January to March).
7. Average numbers of nights for stays between July 26 2024 and August 11 2024 in France for bookings that were made in Q1 2023 (January to March).