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Nescafé Plan 2030 shows progress on farmers’ transition to regenerative agricultural practices


Nescafé publishes today its first Nescafé Plan 2030 Progress Report (pdf, 12Mb), with results showing that farmers are gradually adopting regenerative agricultural practices and improving farming yields. The results are based on an impact assessment conducted by Nescafé in partnership with the Rainforest Alliance, from 2018 to 2022, and among more than 7’000 coffee farmers in 14 countries from where Nescafé sources its coffee.

Recently adopted practices include intercropping,1 mulching2 and integrated weed management.3 In 2022, the Nescafé Plan 2030 farmer trainings on regenerative agricultural practices reached more than 100’000 farmers in 14 countries. In addition, 1.4 million trees were planted in and around coffee farms that supply coffee to Nescafé, providing shade to prevent coffee’s over-exposure to the sun and additional revenue sources for farmers.

Rejuvenation of coffee trees is key to improving the yields of coffee farms. In 2022, Nescafé distributed 23 million disease and drought-resistant, high-yield coffee plantlets to help rejuvenate coffee plots, increase productivity and reduce the use of agrochemicals.

Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit said: “The Nescafé Plan 2030 Progress Report shows the potential of regenerative agriculture to help make coffee farming more sustainable over the long term. We are supporting coffee farmers to make this transition and are giving them the know-how and tools they need to increase yields and income, while helping reduce carbon emissions at the same time.”

Climate change is the number one concern for coffee farmers in the 14 countries assessed by the Rainforest Alliance. It is followed by high input costs and low raw material prices. Most farmers say that the main reasons for the Nescafé Plan’s success are its consistent and high-volume purchases, regular technical assistance on the ground and access to markets.

The Nescafé Plan 2030 is piloting financial support schemes to help farmers transition to more sustainable practices. The pilots have engaged around 3’000 coffee farmers in Côte d’Ivoire, Indonesia and Mexico, countries where farmers earn, on average, less than a living income. These pilots include testing conditional cash incentives to reward the transition to regenerative agriculture and the rejuvenation of coffee plots as well as weather insurance schemes to protect farmers’ income against the unexpected effects of climate change. Although the pilots are still ongoing, Nescafé is seeing encouraging results and strong farmer engagement.

Yustika Muharastri, Monitoring and Evaluation Manager from the Rainforest Alliance said: “The Rainforest Alliance works with the Nescafé team to monitor and assess their efforts through the Nescafé Plan. We have observed encouraging trends, including improved incomes in some countries, and increased adoption of important regenerative practices, such as integrated weed and pest management. We are excited that our ongoing collaboration will continue to provide valuable insights to the Nescafé Plan, further supporting its ambition to improve the livelihoods of many more coffee farmers.”

The Nescafé Plan 2030 aims to issue a progress report every year to provide an update on the evolution of its work in helping coffee farming communities transition to regenerative agriculture practices and improve their livelihoods.

Read the Nescafé Plan 2030 Progress Report (pdf, 12Mb)
Read the Rainforest Alliance Impact Assessment


1 Growing two or more crops simultaneously on the same field, for example, black pepper, chili, and banana in coffee farms.
2 Covering the soil with straw, bark, or leaves to retain soil’s moisture and regulate its temperature.
3 A program that integrates multiple weed control measures into one program including preventive, cultural, mechanical, and chemical practices.

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