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Gaurav Sharma, CEO of JustCall by SaaSLabs, Joins CCW Digital’s Brooke Lynch in Customer Contact Week Fireside Chat


JustCall by SaaS Labs, a leading contact center software provider for small and medium-sized businesses (SMBs), today announced its CEO and founder, Gaurav Sharma, will host a fireside chat alongside CCW Digital analyst and staff writer Brooke Lynch at Customer Contact Week (CCW) 2023.

The session, titled “Exploring the Future of AI in Customer Experience”, will center on the future of AI in customer experience and address differences between conversational AI and AI-powered conversational intelligence, as well as the role these technologies will play for sales support and customer service teams of tomorrow. Sharma and Lynch will discuss the challenges and opportunities of automation, generative AI, and how integrations and analytics can engineer better conversations through AI-powered coaching, guidance, and sentiment analysis.

Fireside Chat Details

  • WHAT: CCW’s Fireside Chat: Exploring the Future of AI in Customer Experience

  • WHEN: Wednesday, June 21, 2023, 11:00 – 11:45 am PST

  • WHERE: Caesars Forum, Las Vegas

  • AUDIENCE: Contact center leaders, sales representatives, and managers interested in the evolving role of technology and how they can propel their organization’s customer contact center strategy forward.

The session arrives at a critical time as many SMBs consider implementing new customer contact center technologies. To address new industry demand, JustCall also plans to announce an AI-powered conversational intelligence platform. The new offering will provide call center employees with actionable data, such as customer sentiment, key moments, patterns, and more to help sales teams optimize performance, training, and improve operations.

A testament to JustCall’s best-in-class service, the company was just recognized as a 2023 CCW Excellence Awards finalist for the “Disruptive Technology of the Year” category.

Gaurav Sharma is a serial tech entrepreneur and the founder and CEO of SaaS Labs, the go-to product ecosystem for millions of sales and support representatives worldwide. With six innovative products – including JustCall, a cloud-based business phone system for remote sales and customer support teams – SaaS Labs is a global category leader, having amassed 6,000+ customers spanning 40+ countries. Notable users that rely on the company include Walmart, Google Fiber, McGraw Hill, Apollo Insurance, and Alibaba Group. Previously, Gaurav successfully launched and exited two other businesses: HelloSociety, acquired by the New York Times, and PinPuff, acquired by Science, Inc.

Brooke Lynch is an analyst and staff writer for CCW Digital. With a background in television news and production, she’s worked across industries covering B2B marketing, procurement and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a recent focus on e-commerce, retail, and technology.

To learn more about JustCall, or to schedule a demo of its latest product, please stop by JustCall’s booth (#505) at CCW or visit:

About JustCall

JustCall is a cloud-based phone system for businesses of all sizes, helping teams make and receive phone calls from anywhere. JustCall’s integration with popular business tools like CRMs and Helpdesks like HubSpot, Pipedrive, Intercom, Salesforce, and more, provides context to calls and helps teams be more productive. With JustCall, teams can manage their call distribution, monitor team performance and provide phone support to their customers from around the world. To learn more, visit

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