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Atlanta Becomes First U.S. City to Implement TURN Reusable Cup Systems Across All Live Nation Venues


In recognition of the United Nations Environment Programme’s (UNEP) World Environment Day, Live Nation, the world’s leading live entertainment company, today announced a first in the nation sustainability effort in Atlanta with the implementation of TURN Reusable Cup Systems across all Live Nation venues in the city – a key solution to curbing single-use plastic pollution.

Plastic pollution is one of the biggest challenges facing our planet today. Unsustainable production, consumption, and disposal habits around plastics are polluting our environment and creating human health risks. Every year, over 400 million tons of plastic is produced worldwide, of which one-third is used just once and less than 10% recycled. According to UNEP’s latest report, Turning off the Tap, plastic pollution can be reduced by 80 percent by 2040 if immediate action is taken to reuse, recycle, reorient, and diversify away from plastics.

Live Nation’s commitment to this initiative extends to several prominent venues in Atlanta, including Lakewood Amphitheatre, Ameris Bank Amphitheatre, Cadence Bank Amphitheatre at Chastain Park, Coca-Cola Roxy, Tabernacle, and Buckhead Theatre. These venues will be among the first to benefit from the TURN Reusable Cup Systems program. 

Leaders gathered at the Buckhead Theater in Atlanta in partnership with TURN, UNEP, and the Green Sports Alliance to make the announcement which included an interactive demonstration of how the TURN reusable cup circular system works and remarks from Live Nation’s Lucy August-Perna; United Nations Environment Programme’s Ms. Fatou Ndoye; TURN Ryan Everton; and Green Sports Alliance’s Carlie Bullock-Jones.

“We’re proud of everything we’ve achieved by bringing TURN to Live Nation festivals and venues – and hope that by helping to scale TURN in Atlanta we can help cement reuse as a part of Atlanta’s already admirable sustainability efforts,” said Lucy August-Perna, Live Nation’s Director of Global Sustainability. 

The TURN system includes reusable cups, collection bins and washing systems powered by technology that incentivizes fans to return their cups for rewards. A single reusable TURN cup has the potential to displace up to 100 single-use cups and can break even on its environmental impact in as few as 3 uses. As the primary option for beverages at Live Nation venues in Atlanta, fans will be able to easily use the return bin system in place of a traditional trash or recycling can. 

“TURN’s brand-new commercial mega washing facility in Atlanta is ready to service businesses and events – and wash  thousands of  products per day. By partnering together, we will scale these efforts across Atlanta and beyond,” said Ryan Everton, Founder and CEO of TURN. 

“The Green Sports Alliance is thrilled to forge partnerships with Live Nation, UNEP, and TURN, uniting our collective efforts to amplify the extraordinary actions undertaken this week in the battle against plastic pollution. We wholeheartedly acknowledge and applaud the remarkable leadership, collaboration, and unwavering commitment demonstrated in our joint endeavor to minimize waste, establish crucial infrastructure, generate employment opportunities, and engage with fans, all paving the way for a more sustainable and thriving future for our communities,” said Roger McClendon, Executive Director of Green Sports Alliance.

In 2022, Live Nation and TURN together displaced over 1.2 million single use cups from landfill through their successful rollout of TURN reusable cups across 11 major festivals. Today’s announcement builds on Live Nation’s pledge to eliminate single-use plastics from its events, a key pillar in the company’s global sustainability charter, Green Nation, that is working towards zero-waste concerts. 

“World Environment Day is the UN’s day for raising worldwide awareness and encouraging action to protect our environment. This year’s theme is ‘Solutions to Plastic Pollution’ which is why today’s announcement is so important,” said Fatou Ndoye, UNEP Regional Director for North America. “ We must rethink and reinvent new systems to eliminate single-use plastic and this initiative demonstrates the industry’s commitment to change while inviting the public to join them to be part of the change we want to see.”  

Live Nation 
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. For additional information, visit

About TURN
TURN Systems Corporation (TURN) helps companies around the world solve for one of their greatest sustainability challenges: reducing waste. Through a fully circular system, TURN offers integrated solutions to end single-use plastic across a range of venues, from live events to corporate campuses to inflight service. TURN incentivizes returns through gamification, rewarding consumers for making sustainable choices. TURN’s smart hardware and software Create an engaging consumer experience that enables companies to end reliance on single-use plastic. For more information, please visit and follow the brand on instagram @turn for updates.

About Green Sports Alliance
The Green Sports Alliance leverages the cultural and market influence of sports to promote healthy, sustainable communities where people work, live and play. The Green Sports Alliance convenes professional sports leagues, sport’s governing bodies, colleges, teams, venues, their partners, and millions of fans around meaningful change toward a more sustainable future. Through the Play to Zero® program, it leads the embrace of renewable energy, waste diversion, water efficiency, and environmentally preferable practices. Through its marquee event greening division, The Green Sports Alliance delivers best-in-class sustainable productions to minimize environmental impacts and maximize community legacies, driving scalability and replications across the industry. The Green Sports Alliance is committed to sharing best practices, visit for more information.

About the United Nations Environment Programme (UNEP)
The United Nations Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations. For more information on UNEP’s Regional Office for North America, please visit:

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