IKEA and Annie Leibovitz launch mentorship program for aspiring photographers

Annie Leibovitz stepped into the role of the first IKEA Artist in Residence in January 2023. Through her work with IKEA, the renowned photographer is interpreting some of the most striking insights from the latest Life at Home Report, translating them into stunning portraits of twenty-five people in seven countries across the globe. 

Now, as part of the IKEA Artist in Residence, we are announcing an exciting new mentorship program. Five aspiring young photographers will have the unique opportunity to be mentored by Leibovitz and IKEA, undertaking the same assignment as Leibovitz: to interpret insights from the annual IKEA Life at Home Report through the lens of a camera.   

The Mentorship is open to aspiring photographers between the ages of 18 to 25, who are invited to submit their application between the 1st and the 30th of June. Running from July to November 2023, the program will offer the five mentees advice and guidance from Leibovitz, mentorship from IKEA experts including Creative Director of Ingka Group, Marcus Engman, as well as payment for their work. More will be revealed about how IKEA will share the final portraits captured across the duration of the partnership with Annie Leibovitz, but the work of the mentees will be featured as part of the conclusion to this Artist in Residence collaboration.  

Belén Frau, Global Communication Manager at Ingka Group (IKEA Retail) says, “At IKEA, we’ve always understood that a better everyday life starts at home. We know homes are much more than four walls and a roof. Homes are created by the people who live there, shaped by the activities they love and their needs as individuals. Through this unmissable mentorship opportunity with Annie Leibovitz, we want to empower the next generation of photographers. We want them to see what magic can happen when they look to the home as a source of inspiration.” 

Apply for The Mentorship today.
 

About IKEA Artist in Residence: Annie Leibovitz 

IKEA has always kept up to date with the way people around the world live today, and its annual Life at Home Report offers unique insights into this reality. A critical recent finding indicates that up to 48% of people globally do not feel their life at home is regularly represented in the media. This challenge has inspired a collaboration with world-renowned American photographer, Annie Leibovitz. Annie Leibovitz is the first IKEA Artist in Residence, and over the course of the next six months, she will travel to Italy, India, the United States, Germany, Sweden, the United Kingdom and Japan to document the real lives of people in their homes.

About IKEA
With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on Ingka.com

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