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JustCall and Pipedrive Join Forces on Next-Gen AI Call Center Solution to Empower Sales and Customer Service Teams

JustCall’s powerful call management system, intelligent call routing, sophisticated call analytics and transcription tools will now be natively accessible through Pipedrive’s CRM platform to provide advanced AI solutions in one tech stack


JustCall, a leading contact center software provider for small and medium-sized businesses (SMBs), announced a strategic partnership with Pipedrive, the easy and effective sales CRM for small businesses, to improve customer service and sales call centers worldwide.

Pipedrive is a global CRM tool used by 100,000+ companies worldwide. The integration of JustCall’s robust telephony platform with Pipedrive’s advanced automation capabilities enables sales teams to significantly increase their productivity and streamline operations, making JustCall the go-to solution for businesses looking to close deals faster and enhance customer satisfaction in industries such as healthcare, quality assurance, insurance, education, real estate, and sales.

“Knowing exactly when the best time to make a call or send a message allows sales representatives to create a human connection with clients, make people feel valued, supported, and sustains a great buying experience. Feedback from our customers indicates that a phone call is still a powerful tool for closing sales. Keeping the momentum and following up with the right activity at the right time plays a crucial role in the success of the sales strategy,” said Pipedrive’s CPO Shaun Shirazian. “Managing all sales communications within one platform is integral to data-driven business success. After years of working together with JustCall, our official partnership will help us collaborate more openly and provide even more value for the thousands of customers we serve together.”

Thanks to the integration, JustCall customers can make calls directly from within Pipedrive and have real-time access to customer data. This streamlines the sales process, reduces manual interventions, provides an up-to-date view of customer interactions, and empowers businesses to prioritize excellent customer service, faster deal-closing and built out a tech stack to support these areas.

Features of the turnkey integration from JustCall and Pipedrive include:

  • Enhanced team collaboration: Simplify communication workflows for your team, making it easier to collaborate and share information across multiple channels, such as phone, SMS and online.
  • Comprehensive reporting and analytics: Gain valuable insights into your team’s performance with advanced reporting metrics and controls, enabling you to make data-driven decisions and optimize your team’s effectiveness.
  • Real-time performance monitoring: Keep track of your large team’s performance and progress through live monitoring features, ensuring consistent quality and productivity across all team members.
  • Centralized activity tracking: Aggregate all contact interactions and activities in one place, making it easier for sales managers to oversee team performance and prioritize tasks.
  • Scalable infrastructure: JustCall’s integration with Pipedrive is designed to grow with your team, making it easy to onboard new members and scale up your operations without compromising efficiency or performance.

Using JustCall’s world class call center solution to support Pipedrive’s global customer base harnesses the value of AI-powered conversational intelligence to transcribe and analyze calls in real-time, providing performance scores, key action items, and sentiment analysis. Now any manager can listen in and provide feedback, helping employees improve their call-handling skills and confidence, leading to reduced burnout and turnover.

“Great partnerships are not just about the length of time, but the quality of collaboration,” said Gaurav Sharma, CEO of JustCall. “Formalizing our partnership with Pipedrive is a testament to the synergy we have built through our shared commitment to helping hundreds of thousands of customers make the most of every call and SMS, which ultimately translates to more sales, happier customers, and a stronger bottom line.”

To learn more about JustCall, please visit:

About JustCall

JustCall is a cloud-based phone system for businesses of all sizes, helping teams make and receive phone calls from anywhere. JustCall’s integration with popular business tools like CRMs and Helpdesks like HubSpot, Pipedrive, Intercom, Salesforce, and more, provides context to calls and helps teams be more productive. With JustCall, teams can manage their call distribution, monitor team performance and provide phone support to their customers from around the world. To learn more, visit



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