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Introducing Bonhams|Cars

The Rebrand and New Website of Bonhams Motoring


Global auction house Bonhams, announces Bonhams|Cars – a rebrand of its international motoring department, complete with a dedicated website which is live now at In addition to a brand-new platform, the rebrand introduces two additional major changes to the department, namely: Introduction of Private Sales and Rebrand of THE MARKET to Bonhams|Cars Online.

“With three decades as the premier automotive auction house, we will continue to present prestigious live auctions around the world with 24/7 online auctions, now with an improved resource to better support the needs of our international clients and evolve our legacy brand into the future,” commented Maarten Ten Holder, Managing Director, Bonhams|Cars. will be the singular location for all live and online sales worldwide, offering a one-stop shop for clients to browse, buy, or sell collector cars, motorcycles, and automobilia. With improved functionality and user-friendly navigation, the website will simplify clients’ access to the category, now separate from the broader Bonhams group of art and collectibles. The design of the site has been created to reflect and acknowledge the beautiful aesthetics of the cars we offer, with wide-frame images on every lot to allow for optimal viewing.

The new identity also offers a rebrand for the online platform THE MARKET which was acquired by Bonhams in 2021. Under Bonhams|Cars Online, the department will present 24/7, single-car auctions online. The accessibility of the online platform via will add further flexibility and ease of use to an already fast, expert, and dependable service, enhancing our reputation for providing competition-beating top-quality online auctions day-in, day-out, 24/7.

Alongside the new look, Bonhams|Cars also offers a new Private Sales service, which allows clients to buy or sell individual cars or motorcycles or entire collections away from the auction saleroom and outside the standard calendar. A dedicated team of specialists will provide a bespoke and fully confidential approach to buying and selling collector vehicles, leveraging the global network of Bonhams|Cars’ specialists and clients.

A new media hub has also been introduced. This will provide better access to all press related materials, including press releases, hi-res images, and the ability to request special access to Bonhams|Cars auctions and events around the world.

Forthcoming Bonhams|Cars auctions:

• The Greenwich Auction | Greenwich, CT, USA – June 4

• The Bonmont Auction | Bonmont, Switzerland – June 18

• Goodwood Festival of Speed | Chichester, England – July 14-15

• The Quail Auction | Carmel, CA, USA – August 18

Bonhams|Cars is also pleased to be the official auction partner of the prestigious Formula 1® Paddock ClubTM, hosting a collector car sale at the season-ending Abu Dhabi Grand Prix on November 25, 2023.

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