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Macy’s Expands Macy’s Backstage With 10 New Store-Within-Store Locations Nationwide This Spring

These new Backstage locations offer daily arrivals of stylish, off-price fashions


WEBWIRE

Macy’s Backstage, Macy’s off-price store that offers best-in-class fashion for shoppers who love the thrill of the hunt, is opening 10 new store-within-store locations throughout the country this spring. With an ever-changing assortment of carefully curated brands and unexpected treasures at a great price, Macy’s Backstage caters to shoppers seeking the latest styles and enjoy finding great deals.

Convenient Customer Experience

The new Macy’s Backstage store-within-store locations span from 11,000 to 23,000 square feet, providing a convenient one-stop-shop experience for customers to browse a diverse range of products including young women’s, sportswear, men’s apparel, dresses, and luxury handbags. The store has implemented a customer-focused strategy aimed at attracting new shoppers by offering a curated selection of merchandise ordered in smaller quantities and more frequently, resulting in a rotating assortment that guarantees a fresh and exciting shopping experience every time.

New Locations Opening in May 2023 through July 2023

May:

  • Macy’s Francis Scott Key Mall, Frederick, MD 


June:

  • Macy’s Bellevue Square, Bellevue, WA
  • Macy’s Columbia Center, Kennewick, WA
  • Macy’s Orland Square, Orland Park, IL
  • Macy’s Chesterfield Towne Center, Chesterfield, VA 
  • Macy’s Firewheel Town Center, Garland, TX
  • Macy’s Irving Mall, Irving, TX


July:

  • Macy’s Mall at Robinson, Pittsburgh, PA
  • Macy’s Southland, Cutler Bay, FL 
  • Macy’s Woodfield Mall, Schaumburg, IL  


Discover Off-Price Treasures and Luxury Finds at Macy’s Backstage

At Macy’s Backstage, customers can experience the thrill of finding off-price treasures alongside luxury products, all under one roof. From designer clothing and handbags to accessories and home goods, shoppers can expect a diverse assortment of high-quality merchandise. With merchandise ordered in smaller quantities and updated more frequently, customers can look forward to discovering new finds every time they visit. Macy’s Backstage encourages shoppers to share their favorite looks and finds by using the hashtag #macysbackstagefinds and tagging @macysbackstage on social media.

Macy’s Backstage Expansion

Macy’s is a modern department store that has evolved with changing consumer preferences, offering a diverse range of products across the value spectrum, from off-price to luxury. In 2022, Macy’s Backstage successfully expanded its presence to over 300 locations, further demonstrating the brand’s commitment to providing customers with a wide variety of shopping options. The addition of Backstage stores to existing locations and freestanding stores has proved to be an effective strategy in driving foot traffic, as the excitement of “treasure hunting” that comes with off-price shopping is difficult to replicate online. Macy’s ability to adapt and innovate has been key to its continued growth and success in the retail industry.

Store hours and additional information are available at macysbackstage.com. Photos and b-roll of Macy’s Backstage are available for download here.

 

About Macy’s Backstage

Macy’s off-price, on-trend concept, Macy’s Backstage, is a trusted source for quality brands that provides fashion-loving customers another way to shop at their favorite Macy’s store by providing a store-within-store shopping experience with merchandise that is only available at Macy’s Backstage. Shoppers can expect great savings on apparel for men, women and children, as well as deals on an assortment of housewares, beauty, accessories, shoes, designer handbags, much more. Macy’s off-price, business format has successfully expanded to over 300 Macy’s stores nationwide. To support the growth of Macy’s Backstage, a Backstage distribution center in Columbus, Ohio, is dedicated to expediting merchandise to Backstage locations nationwide and ensuring each store always has new and fabulous finds. For store information and the latest merchandise, visit macysbackstage.com.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated and smaller store format, Market by Macy’s. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation—that empowers more voice, choice and ownership for our colleagues, customers and communities.


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