Barnes & Noble Opens New Store in Portland

 Barnes & Noble is pleased to announce the opening of its newest Portland bookstore on Wednesday, May 10^th. The new location will showcase the highly lauded bookstore design seen in the most recent Barnes & Noble store openings. The new Barnes & Noble is located at 9963 NE Cascades Parkway in the Cascade Station Shopping Center, next to Banana Republic. It will officially open to the public at 9 AM ET on May 10^th, with author Aiden Thomas cutting the ribbon and signing copies of their books.

“We are thrilled to be opening another brand-new bookstore here in Portland and are more than happy to fill what appears to be an endless appetite for books in this city,” said James Daunt, CEO, Barnes & Noble. “This will be our second new store in the area, joining our Hillsboro location which opened just last summer to much fanfare. It is such an exciting sea change in the fortunes of brick-and-mortar bookselling, with booming sales led by real books being bought in real bookstores. The booksellers in Cascade Station, led by Store Manager Nora Picucci, set out to show how much better than an algorithm an experienced bookselling team is when curating their shelves with local readers in mind.”

Barnes & Noble is experiencing a period of tremendous growth, buoyed by significant expansion of the market for physical books driven by word-of-mouth and social media recommendations. In 2022, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 30 new bookstores in 2023, with the new Portland location being the second in the area to open recently. 

“I am honored to be working with such a knowledgeable team of booksellers who have come together to build this beautiful new store,” said Store Manager Nora Picucci, Barnes & Noble bookseller of 25 years. “We’ve had our community at top of mind while creating & curating this location, and we can’t wait to welcome readers into our stunning new bookstore.”

Customers can discover more about upcoming events and news by following the handle @bnportlandor on social media. 

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Barnes & Noble, Inc. is the largest retail bookseller in the United States. The Company has approximately 600 bookstores across the United States, as well as its online bookstore at BN.com, the Nook Digital business which offers both e-books and an audio book subscriptions service, the SparkNotes educational service, stationery and gift retailer Paper Source, and the publisher Union Square & Co. General information on Barnes & Noble, Inc. can be found on the Company’s website at www.bn.com.