Genesis Sweeps the Board at iF Design Award 2023

Genesis announced Thursday that the brand won five iF Design awards this year all in different disciplines — UX, Communication, Interior Architecture, Product and Professional Concept.

Genesis House New York was acknowledged in three different categories from Showrooms Identity and Spatial Communication to Retail Design. Meanwhile, the G90 and Speedium Coupe each received the distinction in the Vehicle and Electric Vehicle categories, respectively.

The prestigious contest — organized by iF International Forum Design GmbH, based in Hanover, Germany — celebrates excellence in design in a wide range of fields. This year’s jury consisted of 132 international design experts from over 20 countries.

In the Retail Design category, Genesis House was recognized for its stunning interior architecture. The Spatial Communication category acknowledges interior architecture that delivers an excellent user experience. The award in the Showrooms Identity category reflects the work of Danish design studio HOMEWORK, who created a carefully curated line of branded items made from selected materials with understated typeface design.

Situated in the heart of New York City’s Meatpacking District, Genesis House is a dynamic cultural space where visitors can experience Genesis hospitality through art, food and history. With three levels and more than 46,000 square feet (about 4,340 square meters) of floor space, it encompasses a teahouse, a restaurant and a library. Seoul-based Suh Architects created this sophisticated oasis with an aesthetic rooted in traditional and contemporary Korean design principles.

Genesis also scored wins in the Vehicle category with the Genesis G90 and in the Electric Vehicle category with the Genesis X Speedium Coupe concept car.

As the brand’s flagship model, the G90 is the ultimate expression of Genesis’ design identity Athletic Elegance with its sleek Two-Line headlamps and Crest Grille. The X Speedium Coupe concept, which was unveiled in April 2022, embodies the principle of reductive design to further accentuate the brand’s Beauty of White Space philosophy through clean lines and subtle curves.

The iF jury selected the winners from almost 11,000 entries from 56 countries. The winners were announced April 14. On May 15, the awards will be presented at iF Design Award Night 2023 in Berlin.