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Celebrating #WorldBookDay on BookTokCelebrating #WorldBookDay on BookTok


With over 126 billion views, and 19 million posts to date, #BookTok has become a place where book lovers, authors, storytellers, and educators across TikTok’s global community come together to celebrate the joy of getting lost in a great book while finding the inspiration to author their own stories. Whether it’s libraries joining in on the latest TikTok trend to emulate the childlike wonder of walking through your local library or gushing over your “book boyfriend,” BookTok has brought us together to feel connected and ignite our love for reading in ways we never expected.

In celebration of World Book Day on April 23rd, we are spotlighting the people, places, stories and trends within the BookTok community that have kept us entertained, inspired, and eager to pick up our next read.

BookTok Teams up with Jenna Bush Hager on “Pass the Book” Trend

To kick off our celebration, TODAY Show Host and fellow bookworm, @jenna_bushhager alongside @thedogearedbook, @brenlibny, @printbookstore, @kevintnorman, and @tonyweaverjr took to TikTok to start the #PasstheBook trend encouraging the BookTok community to post their favorite read. Want to share your favorite book in celebration of World Book Day? Duet this video using the hashtag #WorldBookDay and #PasstheBook or share your favorite book in the comments!

A Love Letter To Public Libraries

@playboymanbaby: Phoenix based Multi-Media Artist, Playboy Manbaby got us rapping along to his song, “Public Library,” where institutions like @pimacountlibrary joined in on the fun to showcase what makes their library so great!

A Father and Author Touches the Hearts of Millions

@stonemaidens: Lloyd Devereux Richards became an overnight BookTok sensation after his daughter shared the inspiring story of how he never gave up his novelist dreams while working full-time and raising children. When he initially published his novel, Stone Maidens in 2012, sales fell flat. After posting on TikTok, Lloyd’s story touched millions of viewers who flocked to support his story and purchased his book, making it the #1 serial killer book and #7 book overall on Amazon at the time the video went viral.

The BookTok Community Keeps Us Inspired, Informed and Entertained

@tonyweaverjr: Tony Weaver, Jr. is an award-winning storyteller known for sharing his love for anime and manga on TikTok. He is the creator of The UnCommons, an award-winning webcomic series, the founder of Weird Enough Productions, a national nonprofit, and was the first comic writer to be selected for Forbes 30 Under 30. Tony reminds our community how powerful it can be to live authentically as yourself!

@aymansbooksKnown for her comical takes on relatable experiences for avid readers, Ayman keeps us entertained and informed of the best romance novels to cozy up with that highlight Middle Eastern and Southern Asian storylines.

@lizzardbird: Elizabeth Nigro is a professional artist who has been bookbinding for over eight years. She uses TikTok to share the behind the scenes process of her intricate bookbinding designs.

@kevintnorman: Kevin T Norman is a Queer Latinx creator from Los Angeles who specializes in sharing book recommendations that celebrate the LGBTQIA+ community, including books centered around the Transgender experience.

Join us on TikTok, as we celebrate the #BookTok community for World Book Day on April 23

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