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IKEA reveals Nytillverkad collection


WEBWIRE

As the popularity of vintage furniture continues to grow, IKEA is embracing its past and celebrating the 80th anniversary by launching a new collection that as tribute to iconic IKEA designs. The Nytillverkad collection features furniture, bedding, and accessories with a fresh and joyous take on classic pieces. The first launch of the revitalized products, revealed at 2023 Milan Design Week, will be available across IKEA stores from July 2023.

Vintage furniture has become increasingly popular in recent years as people seek unique and timeless pieces to add character and style to their homes. To meet this demand, IKEA is announcing the launch of the Nytillverkad collection, a tribute to iconic IKEA designs from the past. Preparing to celebrate the 80th anniversary, IKEA is going back to its roots with a collection that celebrates the unique take on design as simple, functional and playful.

“At IKEA, the past, the present, and the future are all connected”, says Fredrika Inger, Managing Director at IKEA of Sweden. “We’ve designed many functional and beautiful home furnishing products during the last 80 years, and it’s only natural that we get curious about our achievements in the past. With Nytillverkad, we are returning to the future, again. In multiple launches over the next few years, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation. We are happy to bring back these timeless designs truly appreciated by the customers over the years”.

The Nytillverkad collection features a range of furniture, bedding, and accessories reimagined to be relevant to the needs of today. The collection stays true to the original designs but reinvents them in striking shades and updated materials, resulting in a range of products that dares to be truly timeless.

“This collection is loud, colorful, and fun. All the products have a story behind them, like one of our most iconic products LÖVET, first introduced in 1956. In the Nytillverkad version, we call it LÖVBACKEN, and it comes in orange, blue, and light green with an ash veneer top, adding a bold pop of color to any room”, says Karin Gustavsson, the Creative Leader of Nytillverkad collection, IKEA of Sweden.

Another iconic design is the KRYPKORNELL pattern by Swedish textile designer Sven Fristedt, first introduced in 1980 as the BLADHULT pattern on a cover for the KLIPPAN sofa. The happy multi-colored print, typical for Scandinavian design, is now available on bedding, kitchen accessories, pre-cut fabric, and cushion covers, adding a sunny boost of color and charisma wherever you choose to put it.

The Nytillverkad collection also includes the DOMSTEN stool, featuring a smooth pine top and metal legs in contemporary colors, taking its inspiration from the JERRY stool designed by Karin Mobring, as well as the BONDSKÄRET coat stand, a new bold take on the SMED coat stand, originally developed by designer Rutger Andersson.

“The simplicity in the design – how they look – and how they help you in your everyday life is what makes this collection so special”, says Johan Ejdemo, Design Manager at IKEA of Sweden.The Nytillverkad collection will be available from July 2023, with more launches planned over the next few years. With its bold colors, updated materials, and timeless design, the collection will add personality and character to many modern homes.

About IKEA

IKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943. 

About the IKEA franchise system

The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems BV. 

About Inter IKEA Group 

Inter IKEA Group includes Inter IKEA Systems BV, IKEA of Sweden AB, IKEA Supply AG, and IKEA Industry AB related businesses. Inter IKEA Holding BV is the holding company for the Inter IKEA Group.

For more information on IKEA U.S., see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.


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