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Aspire Among the First to Partner with Instagram to Launch New Instagram Creator Marketplace APIs

Aspire has been selected by Instagram to help unlock a new destination for brands and creators to connect and form branded content partnerships.


We continue to see influencer marketing growing significantly faster than traditional forms of advertising because of the ROI gains. Unlocking these new Instagram APIs is like stepping on the gas for eCommerce brands looking for new ways to grow.

Leading influencer marketing platform, Aspire, is ushering in a new age of creator communication in partnership with leading social network, Instagram. Instagram launched a series of APIs giving brands access to Instagram’s new creator marketplace, including Aspire’s influencer marketing platform.

“As an increasingly business-critical solution for brand awareness and growth, we’re thrilled that Instagram chose to partner closely with Aspire on the testing of these new APIs,” said Anand Kishore, CEO at Aspire. “These new tools can unlock scalable influencer marketing to accelerate social commerce for our customers around the world. The Instagram Direct Messaging integration is a game changer.”

Creators spend hours every day engaging with their followers with DMs – their preferred mode of communication. This feature will allow brands on the Aspire platform to send out proposals at scale and have their DMs land in a prioritized Partnerships Inbox. Over 900 leading brands using Aspire’s platform can now invite, collaborate, and build lasting relationships with creators at scale through Instagram’s creator marketplace.

“Increasingly, we’re hearing that creators are looking to work with brands who share their values. Through our partnership with Aspire, brands can now easily reach Instagram creators in a priority inbox on Instagram’s creator marketplace - straight from the Aspire platform. The team has been fantastic to work with, and we’re looking forward to continuing to work together on evolving the creator marketing ecosystem,” said Lucy Baker, Product Director Instagram.

With direct access to these new Instagram creator marketplace APIs, brands using Aspire can now unlock the most popular and effective form of communication with creators. On Aspire, brands will be able to:

  • Increased response rates
    With Aspire’s new integration with Instagram’s creator marketplace, messages from brands go straight to creators’ dedicated partnerships messages inbox, a prioritized folder within their DMs, which is expected to translate to higher response rates.
  • Mass invite creators
    Instead of manually sending DMs, the API allows brands to filter for creators who are available and then use Instagram Direct Messaging to send personalized invitations at scale to join their brand campaigns. This dramatically improves time savings and the ease of finding and recruiting creators for campaigns.
  • Centralize communication
    All creator communication is accessed through Aspire’s software platform, including emails and direct messages. This allows all team members to view, respond, and stay up to date with campaigns in flight.
  • Increase campaign ROI
    Due to the improved response rates from creators driven by personalized communications at scale through Instagram Direct Messaging, brands using Aspire can easily boost their campaign ROI. Instagram Direct Messaging naturally encourages creators to be more responsive and collaborative. This also supports long-term relationships that help build an authentic community around brands using Instagram Direct Messaging on Aspire.

“We continue to see influencer marketing growing significantly faster than traditional forms of advertising because of the ROI gains. Unlocking these new Instagram APIs is like stepping on the gas for eCommerce brands looking for new ways to grow,” concluded Kishore.

To see these features on Aspire in action, request a demo. For Aspire customers, contact your Customer Success Manager or to request access.

About Aspire
Aspire is a leading influencer marketing software platform and agency that helps brands do social commerce at scale. Since 2014, Aspire has helped brands build and manage relationships with millions of influencers, inspiring marketers to think bigger, plan smarter, and deliver outsized value. Brands and creators use Aspire to find and vet each other, activate influencer marketing campaigns of any size, and put the magic of branded content to work at scale. As a recognized leader by Forrester Research, Aspire has paid out over $100M to creators, and is trusted by over 900 top brands from fashion to fitness and everything in between. For more information about Aspire’s leading suite of commerce platform integrations, or to get in touch with our expert-in house agency services team, please visit

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