"Live vivid, let’s vibe"Xiaomi celebrates Xiaomi Fan Festival 2023

Xiaomi announced its annual “ Xiaomi Fan Festival” with the theme of “Live vivid, let’s vibe” on April 1st. Xiaomi Fan Festival（XFF） is an event that celebrates Xiaomi’s founding anniversary on April 6th, 2010. This year marks the 13th anniversary of the company, and it’s also a special event for both Xiaomi and its community of dedicated fans worldwide. Throughout the festival, Xiaomi aims to reward Xiaomi Fans with exclusive discounts, promotions, activities, and giveaways.

Inspire a more vivid life with Xiaomi Fan Festival

Centered on the theme “Live vivid, let’s vibe”, a variety of online interactive activities are provided during the festival to inspire a more vivid life including “Vibe Your Style”, “Puzzle Challenge”, and “Xiaomi Insider Livestream” etc. By participating in these activities, users have the opportunity to receive exclusive rewards.

In addition, the Xiaomi Fan Festival is also an excellent opportunity for Xiaomi Fans to enjoy special promotions and get their hands on the latest Xiaomi technology at an attractive price. This year, discounts will be available not only on mi.com but also on major partner platforms such as Amazon, Lazada, Shopee, etc. Users can enter their IMEI code on mi.com event page to redeem a high-value discount coupon* valid for a limited time during Xiaomi Fan Festival.

Great fun, great gifts

As part of this year’s celebration, “Vibe Your Style”, unique photo filters have been specially curated for Xiaomi Fans. These five different filter effects have been selected to represent music enthusiasts, photography lovers, sports fans, trendsetters, and tech lovers.

Xiaomi Fans are encouraged to showcase individual styles and personalities using these specially designed filters on their TikTok or Instagram pages. Some of the most “liked” posts will receive opportunities to win Xiaomi’s newly launched Redmi Note 12 Series devices and a limited edition Xiaomi Fan Festival gift pack.

Some countries have prepared points and coupons on their official websites, and both long-time and new users can access the page to earn points by completing various XFF-exclusive tasks and redeeming coupon gift packs that cover various categories and products.**

History of Xiaomi Fan Festival

Xiaomi Fan Festival (XFF) is celebrated each year on April 6, the anniversary of Xiaomi’s founding, to show appreciation for the supporting fans of Xiaomi.

The first XFF was held in 2012 in Mainland China when Xiaomi decided to launch an event to celebrate the two-year anniversary of its founding. It was a fantastic party with pleasant decorations and exciting activities. The party venue was set up like a club and guests celebrated while a DJ performed and interacted with them. 100,000 Xiaomi smartphones sold out in just 6 minutes and 5 seconds on that day.

Outside of Mainland China, XFF was first held in India and Indonesia in 2015, and launched in European markets in 2018, beginning in Spain. Now XFF is available in more than 40 countries and regions around the world.

Disclaimer:

*Participating countries: DE/ES/FR/JP/UK

**Participating countries: DE/ES/FR/ID/IT/JP/NL/UK

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810. HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 589 million smart devices connected to its platform as of December 31, 2022, excluding smartphones, tablets, and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking #266, up 72 places compared to 2021.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom