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Avaya Edge Partner Program Earns CRN’s 5-Star Designation for Advancing Growth and Positive Change for 15th Consecutive Year


 Avaya, a global leader in solutions to enhance and simplify communications and collaboration, announced that it has earned a 5-star rating in the 2023 Partner Program Guide by CRN®, a brand of The Channel Company. This prestigious rating is given to companies that excel in building and maintaining profitable channel partnerships.

The annual Partner Program Guide is a valuable resource for managed service providers (MSPs), value-added resellers (VARs), system integrators (SI) and service providers (SP), and strategic service providers looking for technology manufacturers that offer the best partner programs to support their business needs. CRN evaluated vendors based on program requirements and offerings, including partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

Avaya was recognized for its outstanding commitment to nurturing strong and successful channel partnerships. The Avaya Edge Partner Program boasts roughly 4,600 partners globally and is a comprehensive approach that simplifies, integrates, and aligns to improve the speed at which our customers need to generate new business and experience growth. The company’s partner program offers a range of benefits, including financial incentives, sales and marketing assistance, training and certification, technical support, and more. These elements have set the company apart and have played a key role in boosting partners’ long-term growth.

“We continue to build on our award-winning Avaya Edge 2023 Program designed to provide industry-leading value to our partners enabling them to be successful with tools to help their customers,” said John Lindsley, VP of North America Channel Sales, Avaya. “At Avaya we are committed to delivering innovative solutions that enable our partners to thrive in today’s dynamic marketplace. We will continue to invest in our partner program to provide the best possible support to our channel partners and drive growth for their businesses.”

Avaya carefully chooses partners based upon their innovation and ingenuity − adding the perfect elements and expertise to complete solutions, helping organizations deliver experiences that matter. Within the Avaya Edge Partner Program, there is also an emphasis on inclusivity for businesses regardless of size or unique partner business model to enable growth making it one of the only channel programs in the industry to do so. Avaya’s partners are excited for the future and the opportunity to enable their customers to innovate without disruption:

“Avaya’s strongest assets include a loyal partner ecosystem, a large customer base, and robust intellectual property,” said John DeLozier, President, Modern Communications, ScanSource. “As a value-added-distribution partner, ScanSource has locked arms with Avaya to provide additional channel capacity, support resources and enablement capabilities to drive adoption, growth and technology solutions for our partners and the customers they serve.”

“Avaya’s message to the market, about providing Innovation without disruption, has resonated perfectly with customers,” said Somkant Mishra, General Manager, Keyston Distribution. “What’s even better than the message, however, is the fact that Avaya is one of the few brands globally that can actually deliver on that promise. Given the fragility of the global economy, organizations are looking for ways to deliver the advanced innovations that their customers demand, while still making use of existing investments. With Avaya, we can deliver that.”

“Avaya’s commitment to its partners’ ecosystem, the flexibility of its solutions that allow us to create innovation without disruption, its new strategy and roadmap that demonstrates a clear vision of the real needs of the Latin American market, make Avaya the ideal strategic partner for us in conjunctural technological moments like the one we are experiencing,” said Sebastián Tarragó Diez, International Commercial Vice President, Belltech Latin America.

With this recognition, Avaya continues to demonstrate its commitment to building strong and successful channel partnerships. The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at

Learn more about joining the Avaya Edge Partner Program and how you can take your business to new heights by partnering with Avaya.

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya. Avaya is shaping the future of customer experiences, with innovation and partnerships that deliver game-changing business benefits. Our communications solutions power immersive, personalized, and memorable customer experiences to help organizations achieve their strategic ambitions and desired outcomes. Together, we are committed to helping grow your business by delivering Experiences That Matter. Learn more at

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

Cautionary Note Regarding Forward-Looking Statements

This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “our vision,” “plan,” “potential,” “preliminary,” “predict,” “should,” “will,” or “would” or the negative thereof or other variations thereof or comparable terminology. These forward-looking statements are subject to a number of factors and uncertainties that could cause the Company’s actual results to differ materially from those expressed in or contemplated by the forward-looking statements. Such factors include, but are not limited to, risks attendant to the bankruptcy process, including the Company’s ability to emerge successful from the Company’s voluntary cases under chapter 11 of the United States Bankruptcy Code, and other factors discussed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2021, subsequent quarterly reports on Form 10-Q filed with the SEC and other public statements made from time-to-time. These risks and uncertainties may cause the Company’s actual results, performance, liquidity or achievements to differ materially from any future results, performance, liquidity or achievements expressed or implied by these forward-looking statements. The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.



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