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TV Watch Launches ’Smart Summer TV’ Education Campaign; First Education Initiative for New Coalition


NEW YORK, June 20 -- Today TV Watch announced its “Smart Summer TV” campaign to help parents handle the unique challenges of managing what their children watch during the unstructured days of summer. Smart Summer TV is the group’s first education initiative since it was formed in May 2005.

Parenting expert and TV Watch member, Dr. Sal Severe, PhD, wrote a “Smart Summer TV” tip sheet for parents that will run in local newspapers around the country and be distributed to leaders of the 26,000 chapters of PTA who attend the national conventions this summer. The tips are also featured on “TV can both be enjoyable and educational for children,” says Severe. “But we as parents have to live up to the responsibility to monitor and control what our children watch.”

“There are parents who want help managing their children’s summer viewing habits and the smart summer TV campaign is designed to do just that by making experts and their advice readily available and easy to follow,” says Executive Director, Jim Dyke.

TV Watch is also sponsoring a media tour with Linda Ciampa, former CNN Health correspondent and parenting expert. Ms. Ciampa is slated to appear on local news stations across the country in late June, to offer parents help on topics that include:

-- Setting viewing time limits and rules

-- Adapting the “rules” for rainy days

-- Using the ratings system and parental controls like the V-Chip

-- Utilizing VCR and DVR technology to keep a digital library of acceptable programs

-- Finding programs consistent with your attitudes and beliefs

“TV Watch has a two-part mission: to promote the views of the majority of Americans who do not want the government to decide what they watch on TV and to educate parents on the existing tools they can use to manage what their families watch. Our Smart Summer TV campaign is our first step of many on the education side,” Jim Dyke.

For more information on TV Watch, or to see the Smart Summer TV tips and advice, visit


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