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IKEA launches the ÖMSESIDIG collection exploring festivities in Latin America

IKEA has brought nine Latin American creatives together to interpret traditions of celebration across Latin America. The result is ÖMSESIDIG, a limited-edition collection consisting of 30 products that help set the mood for celebrations and gatherings. The products range from glass- and tableware to decorations and textiles and will be available across IKEA markets starting from April.


WEBWIRE

ÖMSESIDIG is a new IKEA collection that explores the traditions of coming together, celebrations, and culture in Latin America, in collaboration with creatives from Mexico, Chile and Colombia who each bring their rich perspectives to it.

IKEA is always curious to learn more about life at home in various parts of the world. Entering new markets in Latin America allows for IKEA to learn new expressions and perspectives in working with design. With ÖMSESIDIG, IKEA connects directly with local creatives from a variety of fields including design, fashion, art, food, and architecture. This ambition is expressed through the collection name: ÖMSESIDIG means “mutual” in Swedish, representing the mutual curiosity between IKEA and the artists to create and learn from each other.

“We were curious to learn what would happen when different traditions in culture, crafts and expressions mashed up with the avant-garde scene of design, fashion, food, architecture and art. The result is a vibrant collection that celebrates the diverse talents of our collaborators, where each creative brings their own rich perspective and approach to their design, says Friso Wiersma, designer at IKEA of Sweden.  

The 30-piece collection is comprised of products that encourage and help people celebrate and socialize around food and music, with a selection of items to set the atmosphere for a great time – no matter skillset, space, or budget constraints. It includes glassware and tableware, decorations, a candle holder, a stool, textiles, cushion covers and a cooler bag. It also includes two different unique versions of the FRAKTA as well as three different covers for the SYMFONISK picture frame with Wi-fi speaker. 

The ÖMSESIDIG collection aims at capturing parts of the richness of Latin America’s different traditions in culture, craft, and expression – highlighting both the contrasts that are as diverse as the region’s population and the common elements that unify. The designs are based on each designer’s angle and approach. For Abel Cárcamo Segovia’s kitchen utensils, the curved shapes and free-flowing, organic lines were inspired by the cueca – the national dance of Chile. 

“As I thought about what story I wanted to tell, I realized I wanted to spotlight the role of dancing in Chilean culture. I started thinking about how I could channel the movement and rhythm of the choreography in the traditional cueca to incorporate in my design”, says Abel Cárcamo Segovia, product Designer from Chile.  

The ÖMSESIDIG tablecloth by Nicolás Rivero brings a more quiet, melancholic imaginary to the collection, with cooler palettes inspired by the deep mountains of the Andes. Trini Guzmán’s and Diana Ordóñez’s contributions are of more color, with textiles and decorations expressing bold and vivid patterns, taking inspiration from children’s play and vibrant carnival culture.

“I really love to use colors in all my art, to make people feel like they are also at a carnival with me. Color is the energy that everybody brings to the party”, says Diana Ordóñez, artist from Colombia.

The contributions from Liliana Ovalle are made up of a stylish stool, a lime-shaped serving bowl as well as a carafe and glasses of mixed colours, designed to bring life and light to any gathering, drawing inspiration from her childhood memories of celebrations with family.

”My inspiration comes from preparations, music, and decorations strongly connected to Mexican traditions I grew up with, that make each gathering unique. This collaboration allowed me to explore that connection and develop playful designs that could evoke those lively moments, from lime-filled tables to the bits of colourful piñatas left after a party”, says Liliana Ovalle, product designer from Mexico.

More about the Latin American creatives:

Liliana Ovalle, Product Designer, Mexico 

Liliana is a product designer that works with a wide range of materials and processes to explore the expressive aspect of objects. She studied product design at Universidad Nacional Autonoma de México and later a Master’s degree Royal College of Art in London. Her designs reflect narratives that often draw on her Mexican background, from referencing situations observed in the urban context to exploring vernacular craft techniques.

Diana Ordóñez, artist, Colombia

Diana Ordonez is a neo muralist, illustrator and graffiti artist who has established herself as an important reference in Latin American graffiti. She has a Master’s in plastic and visual arts. She is known for her colorful, positive and vibrant expressions.

Abel Cárcamo Segovia, product designer, Chile

Abel designs objects and furniture by combining contemporary trends and materials of traditional design through collaborations with various local craftsmen. Creating a direct link between traditional practice and minimalistic aesthetics, Abel attains knowledge of the capabilities of materials through different techniques and so accomplish to create timeless design.

Trini Guzmán, Muralist and multi-disciplinary artist, Chile

Trini expresses herself through different materials in an explorative with curiosity and positivity. She gets her inspiration from nature and from becoming a mother. She has done an accessories collection for Falabella in Chile.

Marisol Centeno, textile designer, Mexico

Her work includes commissions and production pieces for Cooper Hewitt Smithsonian Design Museum and Muac Museum, amongst others. She has spoken at many design events, such as the LACMA’s Found in Translation craft symposium. Textile designer Marisol Centeno is committed to the idea of design as an agent of change – a source of aesthetic, social, and cultural innovation. Her primary focus is on innovation, utilizing an experimental combination of artisanal and industrial techniques. Her work is characterized by the promotion of collective production and sustainability through design and the large-scale and colorful narratives of her textiles.

Álvaro Clavijo, chef, Colombia

He started off studying Architecture in Bogotá, then followed his passion and studied at a culinary school in Barcelona, followed by several jobs at Michelin stars restaurants around Europe, among some at Noma in CPH. After many years abroad, he turned back to Bogotá, where he now runs his restaurants, making traditional local food in a new way.

Catalina Zarhi, ceramist and Felipe Assadi, architect, Chile

Catalina is a designer with a focus on ceramics. She studied ceramics in Italy, the US, and Chile. She uses old techniques to elaborate on the thickness – her work is very thin. She makes two types of ceramic, hand-made that are burnt two times, “raku”, and more industrial molding techniques.

Felipe Assadi, architect, Chile

Felipe is an architect and founder of Felipe Assadi Arquitectos, based in Santiago. His buildings are known for their angular constructions, mostly built with exposed concrete and glass, ranging from private residences to hotels, villas, and pavilions.

Augustín Nicolás Rivero, fashion designer, Colombia

Augustín Nicolás Rivero is a designer and creative director with his avant-garde fashion brand, A NEW CROSS. His main focus is to explore and re-interpret the artisanal crafts from Latin America. He has created a unique aesthetic and universe, merging fashion and utilitarian objects with a contemporary view of traditional crafts from different regions.

About IKEA

IKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943. 

About the IKEA franchise system

The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems BV. 

About Inter IKEA Group 

Inter IKEA Group includes Inter IKEA Systems BV, IKEA of Sweden AB, IKEA Supply AG, and IKEA Industry AB related businesses. Inter IKEA Holding BV is the holding company for the Inter IKEA Group.

For more information on IKEA U.S., see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

   


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