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ISH 2023: Hansgrohe Booth is a Crowd Pleaser

The Hansgrohe Group Inspired Thousands of Visitors in Frankfurt at the World’s Leading Trade Fair for Sanitary, Heating and Air Conditioning Technology

Schiltach – WEBWIRE
Copyright: Hansgrohe SE
Copyright: Hansgrohe SE

“Our trade fair presence at this year’s ISH was simply fantastic after the pandemic-related break,” concludes Hans Jürgen Kalmbach, Chairman of the Executive Board of Hansgrohe SE. During the world’s leading trade fair for sanitary, heating and air conditioning technology from March 13-17, 2023, the Black Forest-based manufacturer of sanitary products welcomed more than 59,000 guests to Frankfurt’s Festhalle, according to its own estimates. On 2,000 square meters, the Hansgrohe Group presented innovations from its brands AXOR and hansgrohe, and showcased holistic bathroom concepts. A crowd magnet was Hansgrohe’s “Green Vision Beyond Water: Rethinking Bathroom Culture” - the concept study of a bathroom with a 90 percent reduction in water and energy consumption, and thus also 90 Percent less CO2-emissions.

Personal Talks, Product Innovations, Celebrity Designers and Party Atmosphere

The visitors, but also the entire Hansgrohe trade fair team, were thrilled to finally meet and exchange ideas in person again. The mood of optimism was reflected in particular by the Hansgrohe trade fair motto - ’Celebrate Change’. The company celebrated the time of change at its trade fair booth and, for the first time in its history, presented a product portfolio expanded to include sanitary ceramics and bathroom furniture under the premium brand, hansgrohe. The ISH counted a total of 154,000 visitors during the five day fair. Thousands of them also made extensive use of the opportunity to explore the new products directly on site in Frankfurt’s Festhalle. Parallel to the tours on the booth, there were numerous events for sanitary professionals and journalists. 640 Hansgrohe customer club members were invited over two days to celebrate the 30th anniversary of the Hansgrohe iClub. During a breakfast and lunch, they learned more about the product range extensions in an exclusive setting. There was a lively atmosphere at two evening booth parties with live music. During the “Green Hour” press briefing, selected journalists learned about Hansgrohe’s sustainability strategy. AXOR organized an exclusive event for architects, designers and media representatives at the “Roomers” bar in Frankfurt. The Hansgrohe trade fair booth was also a special highlight for well-known design partners, such as Parisian creator Philippe Starck and Jay Osgerby from the London design duo Barber & Osgerby.

Two Special Trains Filled with Hansgrohe Team Spirit

Not only thousands of professionals from the sanitary industry paid a visit to the Hansgrohe booth, but also 1,200 Hansgrohe employees from the company’s sites in Offenburg and Schiltach. They took the opportunity to travel to the ISH in Frankfurt on two special trains organized by Hansgrohe on Friday, March 17, 2023. Since 1989, Hansgrohe has offered its employees the opportunity to visit their trade fair booth in Frankfurt on the last day of the trade fair with the legendary Hansgrohe ISH train. The atmosphere is always exceptional, as colleagues from a wide variety of departments and areas meet here. “The positive response from our customers and the enthusiasm of the entire Hansgrohe team after these five days at the trade fair is a great motivation for all of us,” CEO Hans Jürgen Kalmbach summarizes. “I would like to thank everyone – also on behalf of the entire Executive Board – for their tireless efforts and incredible commitment before, during and after the ISH.”

About the Hansgrohe Group – Setting the Beat of Water. Since 1901.

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options from a single source for holistic bathroom experiences. The 122-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 20,000 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. By developing innovative technologies for faucets and showers, Hansgrohe achieves the greatest possible effect on protecting water as a resource and limiting and adapting to climate change during the usage phase of its products. As part of its consistent sustainability strategy, Hansgrohe is equipping all water-bearing products exclusively with water-saving technologies by 2030 within its “ECO 2030” initiative. With 33 subsidiaries and 20 sales offices supplying products in more than 150 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 700 design prizes since 1974. The products of the Hansgrohe Group are found around the world: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Hansgrohe Group’s high quality standards are ensured by seven wholly-owned production facilities: four in Germany, one each in France, the United States and China. In 2022, the Hansgrohe Group generated a turnover of EUR 1.528 billion. It employs around 5,600 people worldwide, about 60 percent of whom work in Germany.

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