The Carrefour Group and Rakuten join forces to bolster their presence on the e-commerce market

This April, Carrefour is set to open a new virtual store on the Rakuten marketplace site. Under this partnership, both players will get to capitalise on their respective expertise, bolstering their omnichannel strategies and developing customer loyalty.

A brand-new partnership between two sector leaders

By choosing Rakuten, global retail leader Carrefour is staking its bets on a marketplace that gets 15 million visitors per month, together with its whole ecosystem of services, to boost its online sales. And it will also get to join Rakuten’s affiliation programme under this partnership.

Carrefour will share its expertise in omnichannel, along with the sheer breadth of its non-food ranges, offerings and products with Rakuten. By teaming up, both partners are seeking to locate new digital growth levers in the long term, the ultimate aim being to increase their market share.

Two digital growth areas to develop customer loyalty

With this partnership, consumers will get a new store on the Rakuten site, featuring products in the Carrefour catalogue and in line with its brand image. By signing up to Rakuten’s loyalty programme (the R Club), they will be able to take advantage of a cashback system and put away between 5% and 35% of their order totals all year round. The cashback system is at the very heart of Rakuten’s loyalty strategy and will prove very useful at helping to beat inflation.

“We are delighted to be welcoming Carrefour to our shopping platform. We share a partnership approach to retail and are keen to combine our expertise with that of the Group’s banners and brands so as to foster the emergence of a long-term, inclusive digital culture that consumers will benefit from” said Fabien Versavau, CEO of Rakuten France and Executive Officer of the Rakuten Group.

“This new completely virtual store that we are opening on the Rakuten platform will help bolster our position as a major player on the omni-channel segment. As is the case in the bricks-and-mortar world in which we open stores in shopping arcades, we will be able to take advantage of Rakuten’s website and its traffic as a way of raising our profile in the minds of customers” said Elodie Perthuisot, the Carrefour Group’s Executive Director of E-Commerce, Data and Digital Transformation.