Carrefour is organizing the first "Vegetal Tasting Week"

From February 2 to 4, with its "Vegetable tasting week" operation, Carrefour wants to make the consumption of vegetable proteins accessible to everyone by offering in-store tastings, accompanied by reduction coupons.

In order to vegetate the plates and democratize the consumption of vegetable proteins, it is therefore necessary first to remove the a priori tastes and to offer the tasting of these products on a massive scale. Because eating plant-based is also having fun! Today, Carrefour Sensation and many brands are investing in and developing plant-based meat, plant-based cheese and even plant-based desserts to enhance the pleasure of taste with these products and work towards a healthy and sustainable diet.

Thus, Carrefour and its partner brands Happyvore, Violife and Andros have agreed to make plant-based foods ever more accessible, and are offering in-store tastings from February 2 to 4 accompanied by discount coupons.