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Carrefour is organizing the first "Vegetal Tasting Week"


From February 2 to 4, with its “Vegetable tasting week” operation, Carrefour wants to make the consumption of vegetable proteins accessible to everyone by offering in-store tastings, accompanied by reduction coupons.

Many consumers highlight the taste of vegetable proteins as a brake on their consumption - marked by “a strong vegetable taste, or a smell of cut grass (for peas in particular)”.

In order to vegetate the plates and democratize the consumption of vegetable proteins, it is therefore necessary first to remove the a priori tastes and to offer the tasting of these products on a massive scale. Because eating plant-based is also having fun! Today, Carrefour Sensation and many brands are investing in and developing plant-based meat, plant-based cheese and even plant-based desserts to enhance the pleasure of taste with these products and work towards a healthy and sustainable diet.

Thus, Carrefour and its partner brands Happyvore, Violife and Andros have agreed to make plant-based foods ever more accessible, and are offering in-store tastings from February 2 to 4 accompanied by discount coupons.

“Vegetable chicken and knak strips, vegetable slices of cheddar and Emmental, or even chocolate mousse or stirred with lemon with vegetable milk, there is something for everyone!”

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