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Pinterest Shares Inaugural ESG Impact Report


Today, Pinterest is sharing its first Environmental, Social, and Governance (ESG) Impact Report(opens in a new window). Under the theme “Inspiring a Better Future”, the report highlights key initiatives and milestones over the last two years that demonstrate how Pinterest is working to be a positive force for good across our business and within communities. In the report, we summarize our efforts around four main areas:

  • People – We explore how we build a diverse, inclusive, and flexible work culture and support local communities.
  • Product – We share how we prioritize our users and their emotional wellbeing so they can build happier lives, healthier futures and do what they love. 
  • Planet – We highlight our efforts to limit our carbon footprint, protect our natural resources and combat climate misinformation.
  • Governance – We detail how our governance sets the foundation for fostering a culture of ethical conduct and accountability across our business and operations.

“We’re proud of the milestones highlighted in our inaugural ESG impact report. We also know that making progress in support of these important pillars is an ongoing journey—and we have more to do. We intend to continue with urgency, optimism, and a focus on impact at every step" - Bill Ready, CEO at Pinterest

Creating careers and lives we love and caring for communities                                   

Our employees make Pinterest the success that it is. We are committed to meeting their real-world needs and championing emotional wellbeing so they can bring their best selves to work.

In 2022, we introduced PinFlex, a uniquely Pinterest work model that gives our employees the freedom to work from home, at an office, or at a virtual location within their country of employment, and even up to three months working outside their country of employment for eligible employees. We also updated our global parental benefits, expanded access to free mental health and wellbeing resources, peer-to-peer support, and introduced an Ombuds program created to advocate for a healthy, equitable workplace.  

At Pinterest, we are committed to creating a workplace where everyone feels a sense of belonging and sees themselves represented. To help achieve this, we have 2025 representation targets, including to increase representation of women in leadership by 20%—a goal we met in H1 2022 ahead of the original 2025 timeline. 

With regard to our community work, we have pledged $10 million to advance emotional wellbeing by supporting Purpose Partners—nonprofit organizations that raise awareness, and provide access to mental health resources. Through our philanthropic efforts and partnerships, we now support the work of 40 Purpose Partners advancing emotional wellbeing in over 30 countries including BEAM (Black Emotional and Mental Health Collective) and Purpose Project.  

Building a positive corner of the internet

We are intentional in our efforts to create a positive, welcoming and—above all—inspiring corner of the internet. 

Pinterest’s comprehensive community and advertising guidelines are constantly re-evaluated and updated to address the latest trends and developments online. Our ESG Impact Report highlights two recent examples of our longstanding commitment to combating false, negative, and harmful information online. The first is a 2021 ban on ads that contain weight-loss language and imagery, which made Pinterest one of the only major platforms to combat body shaming and dangerous weight loss products or claims in this way. The second, is our industry-leading climate misinformation policy, launched in April 2022, which made Pinterest the first major digital platform to clearly define guidelines against false or misleading climate change information across content and ads.

Building a positive corner of the internet means ensuring everyone feels welcomed and supported when they come to our platform. We continuously evolve our features for greater diversity and inclusion. For example, in August 2021, Pinterest unveiled a first-of-its-kind hair pattern search for inclusive beauty results which built on previous features to filter search results by skin tone range, helping to increase representation for underrepresented creators.

Whether it’s combating misinformation or creating a more inclusive online experience, Pinterest is deliberate about consistently improving our platform through policy decisions and product developments.

Taking care of our planet

Earth is our home, and Pinterest strives to make an ongoing, positive impact in preserving it and inspiring action. Our ESG Impact Report shares our approach to track and reduce our emissions. It also details Pinterest’s September 2022 goal to achieve 100% renewable electricity in our global offices in 2023, and our commitment to setting near-term emissions reduction targets in line with climate science and the Science Based Targets initiative—a program designed to drive corporate climate action. 

Additionally, to help scale cross-industry solutions we serve as members of BSR and Project Drawdown’s Drawdown Labs initiative, while supporting several environmentally focused organizations, like Intersectional Environmentalist and the Potential Energy Coalition.

“Pinterest aims to inspire and uplift in all that we do,” said Wanji Walcott, Pinterest Chief Legal Officer. “Our organization and platform are grounded in our values, and our mission of creating a positive, more inspiring world. We are proud to share our ongoing efforts to prioritize emotional wellbeing, and drive a positive impact on society and the environment.”

Putting ethics at the heart of our business 

We are committed to acting with integrity. It is a commitment that is embedded throughout our business and operations and helps us foster a culture of responsible governance, ethical conduct and accountability.  

It’s not just what we do that matters but how we do it. Good corporate governance drives accountability, transparency and decision-making that strengthens stakeholder confidence. To uphold ethical and responsible standards across our company, we maintain various publicly available company policies, including a Code of Business Conduct & Ethics, which outlines the ethical, lawful conduct we expect from everyone at Pinterest, as well as our Supplier Code of Conduct, which establishes expectations for suppliers working with Pinterest.

We are proud to share some of our milestones over the last two years and continue to work on initiatives, commitments and with partners that help us move closer every day to inspire people and build a more positive world. We look forward to continuing to share our ESG journey with you.

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