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One Hit for Uber One


Returning to the Super Bowl stage for the third year, we set out to share Uber One with the world. We launched our membership program in November 2021 and we’ve seen the strong value and significant savings that it offers to members. In addition to discounts on Uber rides, Uber Eats food delivery, and grocery orders, members receive special perks, exclusive invites and unique offers. In fact, membership pays for itself after just two orders on Uber Eats making Uber One a must-have membership. 

And while millions of people across the world reap the benefits of Uber One each day, we realized that we still had some work to do to get the word out about our membership program. So, we tapped into the ultimate memory hack and the one thing that really sticks in everyone’s minds: music. If we could come up with one hit song for Uber One, it would all click. We knew exactly who could help — someone who knows the industry inside and out. A titan of the music world. An absolute mogul. Enter: Sean “Diddy” Combs. As one of the most notable music producers who has unrivaled success as a hitmaker, Diddy was our guy. From there, we assembled a choir of musical darlings responsible for some of the catchiest songs to ever exist and the ones you can’t get out of your head. From iconic lyrics to captivating beats, one hit was bound to be made by Montell Jordan, Kelis, Donna Lewis, Ylvis and Haddaway.

And chances are you’re singing it in your head right now: 🎶 Uber One, Uber One saves me, it saves me, way more… 🎶 because a catchy song that reminds us of an easy way to save money is one worth remembering. Check out our spot during the second quarter of the big game between the Philadelphia Eagles and the Kansas City Chiefs, and get Uber One stuck in your head.


Written byGeorgie Jeffreys, Head of Marketing at Uber Eats, US&C

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