Tesco to buy the Paperchase brand

Tesco  confirms that it has bought the Paperchase brand and related IP.

Jan Marchant, Managing Director of Home and Clothing at Tesco said: “Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK. We have been building out plans to bring more brands and inspiration to the ranges we currently offer, and this will help us to take those plans further. We look forward to sharing more with our customers in due course.”