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ITB Berlin 2023: Industry platform ITBxplore goes online and augments the live event in a virtual space

The new virtual B2B platform ITBxplore offers visitors preparing for ITB Berlin 2023 a wide range of options and augments the comprehensive programme at the show. Registration is open now.


From 7 to 9 March 2023 the world of international tourism is meeting again in Berlin. For over 50 years ITB has been synonymous with industry expertise 365 days a year, networking and trendsetting events, whether virtual, in-person or hybrid. The new ITBxplore platform and the ITB Mobile app are virtual companions of the live event and offer exhibitors, trade visitors and media members wide-ranging content for preparing their visit to ITB Berlin.

Networking with the travel industry, exchanging views and making appointments at the show with buyers and sellers and important global travel industry players– those are just some of the functions that ITBxplore is currently offering trade visitors and exhibitors. The virtual supporting platform features an exhibitor directory and product highlights, providing an overview of the global brands represented at ITB Berlin 2023. Using the networking function, trade visitors can communicate personally and efficiently with current and future business partners prior to the live event. The company profiles of exhibitors provide advance information on products and innovations. An interactive hall plan showing exhibitor locations makes it easy to prepare efficiently for the show. Ticket holders, exhibitors and accredited media members can access the web platform until 31 January 2024 and make use of a personal user profile with the email address they provided on registration.

ITB Mobile app supports visitors to the live event

The ITB Mobile app is the smart companion for visiting the live event. In addition to information on ITB Berlin the app, which is free of charge, offers trade visitors product and exhibitor information, a detailed overview of the programme of events and interactive hall plans. During the show, the app’s programme and speaker lists inform visitors about the latest sessions and events. Favourites and networking contacts on ITBxplore and the ITB Mobile app can be synchronised in a personal account. Starting February 2023, the ITB Mobile app can be downloaded from the App Store and Google Play Store.

Follow the programme live and on demand

Prior to ITB Berlin and the ITB Berlin Convention, trade visitors can access the wide-ranging event programme and plan their attendance at convention sessions. A summary of detailed information on the event programme and leading speakers can be found under the section heading ’Program’. Selected sessions from the wide-ranging programme will be streamed on ITBxplore.

Useful information on how to make the most of the virtual website and a step-by-step guide to ITBxplore can be found here.

Online accreditation for ITB Berlin 2023

As of now and subject to the guidelines on accreditation, media members and bloggers can register for ITB Berlin. After your application has been processed and approved you will receive an email with a PDF containing your ITB press accreditation, which you can print out.

Accreditation for ITB Berlin 2023

Please note: during ITB Berlin it will not be possible for press representatives to obtain accreditation at the press counters on the grounds. We therefore request you obtain accreditation online ahead of the event.

A current overview of press events is available online.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2023 will take place from Tuesday, 7 March, to Thursday, 9 March, as a pure B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The internationally renowned ITB Berlin Convention will take place parallel to the show and will be held live on the Berlin Exhibition Grounds - selected sessions will be streamed on ITBxplore. The ITB Berlin convention is the world’s largest travel industry event of its kind. In 2022 it took place as a virtual event on the brand’s website and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers. In 2022, under the heading ’TRVLX by ITB’, ITB Berlin has planned a series of B2B networking events in European markets – the kick-off event took place in May in Georgia. Before the pandemic at ITB Berlin 2019, around 10,000 exhibitors from 181 countries displayed their products and services to some 160,000 visitors, including 113,500 trade visitors. Additional information is available and from the ITB Newsroom & Social Media.

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