Vans x Tony Alva

Celebrating four decades of skateboarding.

Vans is proud to announce the latest collection with historically influential skate brand Alva Skates and longtime Vans team rider Tony Alva. The collection draws inspiration from Tony’s imaginative world of creative exploration that spans art, music and beyond, and invites fans and newcomers alike into his creative journey, on and off the board, over the past 40 years.

Breaking the mold for what a skateboarding company could be, Tony Alva walked away from his board sponsor in 1977 to create one of the most influential skate brands of his time, Alva Skates, just after helping Vans develop the first-ever skateboarding shoe, the Era.

Synonymous ever since, Vans and Tony teamed up to create a new collection that nods to both brands’ roots and looks ahead to future generations with help from artist DJ Javier, Vans team rider Bella Kenworthy, and musician KennyHoopla.