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Meineke Dealers Association Endorses Identifix


ST. PAUL, Minn. - Identifix, one of the nation’s premier sources of online and hotline diagnostic and repair information, has been endorsed by the Meineke Dealers Association to introduce Identifix services to the more than 900 Meineke Car Care Centers nationwide. Since its inception in 1972, Meineke has grown to over 900 locations and has serviced over 50,000,000 vehicles.

“Forty of our dealers are already using Identifix with great success, so it makes sense to endorse the service and offer it to our dealers nationwide. Meineke Car Care Centers can look forward to being able to fix cars more efficiently through our relationship with Identifix,” commented Ron Soto, Executive Director with Meineke Dealers Association and a former Meineke shop owner.

Jeff Sweet, President of Identifix, added: “We are happy to expand our relationship with Meineke to provide our Direct-Hit and Repair Hotline services to its Car Care Centers. It is our mission is to provide products that enable shops to find fixes faster; excel in their businesses and earn more money.”

Identifix’s Direct-Hit is an award winning subscription based online diagnostic product. Direct-Hit provides quick fixes, time saving diagnostics and real world information that facilitate quick and effective vehicle diagnoses. Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft’s MSN.Auto web site for used vehicle reliability and reparability data.

The Identifix Repair Hotline is a pay per call hotline annually used by over 10,000 automotive shops. Calls are routed to 39 Identifix ASE certified master technicians who each specialize in one carline. The Repair Hotline produces a first call resolution rate of 72% with a 94% customer satisfaction rate.


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