Aaron Rodriguez explains the role of social media in attracting new employees

Companies that are starting to integrate social networks into their interest and selection process, know the vast amount of potential out there. According to a new study, in the United States, eight out of ten companies use social media to recruit. From now on, and regardless of employment problems, companies that want to be reliable and attract the best talent will use social networks to do so. Aaron Rodriguez, a successful business process improvement specialist, explains how to use social media to find the best talent for business.

Through Marketing Services channels (web, blog, etc.), targeted at candidates, companies will stand out from their recruiting efforts. They can provide content that values ​​them and clear and reliable information on the reality of the company and the drama of working there. In addition, they must have an active presence in other social networks related to the pool of candidates to attract them, interest them and move them to the service channel.

Rodriguez explains, “It will not be enough to promote our service channels with valuable content. It will be important for us to attract talent and transfer it to our work channel and evaluate the potential and active talent in the social media where our type of recruiter is and works. Also, companies can create a business group and social network closest to their sponsor and promote our presence to build community and interest.”

However, don’t fall into the mistake of only using them as a way to distribute job offers. Attract candidates by providing them with useful content, such as interesting company stories, real interviews with our managers/employees, to get to know the company, information and details about a job that gives them a job.

Also, maintain an open, transparent and intimate conversation, answer their doubts, talk, interact with them. Express interest in following the business, and recommend it to friends, colleagues, and family. “Social networking can be a valuable indicator for reaching potential customers, promoting content and attracting visitors to our service channels,” adds Rodriguez.

It is important to have a clear plan in the social network, to decide who we want to be, the group and the goal. It is also important to research to find the most effective ones because not all platforms will be useful and effective. Once this is in place, it is important to have a constant presence and great participation.

Use social media platforms to drive traffic and leads to your website. Start by using different networks and test different results. Perhaps companies will find, for example, that using Facebook does not work as a direct payment tool, but as a way to post job opportunities.

Twitter can be an effective network to publicize the work, but the relationship may not be very profitable. LinkedIn is often effective as a tool for direct contact, as well as a way to improve the company’s image and engage with certain targets.

Managing relationships with voters, passers-by and active users, who visit the service channel are also important. It should be done in a personalized way, and improving the acceptance process and options in the internal CRM will completely close the loop. It allows to manage communication with them, including sending messages to candidates or groups with similar profiles, follow-up messages, relationships, resume contacts and others.

It also allows the company to have a relationship with the behavior of the candidates through the use of job types and landing pages, level management based on the applicant’s identity, etc. Job channels can be linked to internal databases and recruitment options and processes. Finally, it allows the company to transform data into knowledge, providing permanent information and analysis of the researcher’s life cycle.

About Aaron Rodriguez

Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he’s not traveling, he dedicates all of his available time to his wife and children.

Contact Information

Aaron Rodriguez

Latin America eCommerce Consultant

Aaron Rodriguez

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