New Balance and Bukayo Saka drop signature boot

New Balance has today released Bukayo Saka’s first signature boot, recognising his ties to West London.

Hailing from Ealing, England’s young lion was nominated for the freedom of the Borough after a series of dazzling displays on the European stage last summer.

Saka’s Furon v7 Signature Edition in vibrant red, is a tribute to the area he grew up and how that has helped shape the person he is today.

Taking inspiration from the Ealing coat of arms, a decorative baroque oak leaf print is applied across the upper with the words ‘Progress’ and ‘Unity’ featured alongside in striking silver hue.

The insole is completed with a unique key to the city graphic motif to celebrate the connection between Bukayo and the West London borough.

Bukayo Saka said: “I am so proud to have grown up in Ealing. Everyone from West knows what it means to represent our side of London, it’s a special feeling. It feels unreal to have a boot that so many people will be able to relate to, it truly is a dream come true”.

Saka, who has worked closely with New Balance to design the boots, will wear them in upcoming fixtures.

Andrew McGarty, New Balance Head of Global Football Sports Marketing said: “When we partner with an athlete it is really important for us to be able to show an important piece of who they are off the pitch. When we signed Bukayo we worked with his family to be a part of the campaign and this boot further honours his extended family from West London and the support they have always had for him.

The Furon v7 Bukayo Saka Signature Edition will be available from 19^th January from select retailers and online at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents). 

ENDS

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club and LOSC Lille as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.