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Zipline Debuts New Shift Swapping Functionality to Give Retail Workers The Flexibility They Expect and Boost Engagement

  • Shift Swapping enables brands to provide hourly workers with flexibility and control over their schedules, which is key to attracting and retaining talent today.
  • Shift Swapping is just one of the many ways that Zipline engages associates and keeps them happy. In an industry with 65% employee churn, Zipline customers average 17% churn for frontline employees.
  • With 2023 surfacing new challenges around attracting and retaining talent, it is clear brands will need to place value on employee autonomy and value. Shift Swapping will soon become and expected associate standard as the industry changes.

Zipline, a unified platform for operational excellence, today announced the launch of Shift Swapping functionality that gives frontline retail workers the ability to manage their schedules in real-time and give up or pick up shifts from co-workers, all within Zipline. By offering employees this much-requested benefit, brands can better engage and retain employees.

The last few years have been challenging for retail workers. Long hours, understaffed stores, health and safety concerns, and new pressures to fulfill online orders have led many workers to find new careers outside the industry. McKinsey reports that retail is the only industry in which flexibility ranks as the number-one driver of why one might leave a job. As a result, brands are looking for new ways to keep employees happy in their roles.

By increasing scheduling autonomy and providing visibility into open shifts, brands are better positioned to attract and retain retail workers seeking flexibility and providing the work-life balance that keeps associates engaged.

Zipline’s Shift Swapping functionality brings that efficiency, accessibility, and ease of use to a process that has long-lacked digital tools. With Shift Swapping, employees can post shifts they need to be filled or grab a shift from a colleague who needs relief. For full automation, retailers can use Zipline’s Shift Swapping in conjunction with a workforce management (WFM) solution, like Ceridian Dayforce, UKG (Dimensions) and Legion.

In addition to providing advantages for associates, Shift Swapping also provides benefits for managers. By allowing employees to post, see and pick open shifts, managers spend less time with schedule change requests. Store managers can simply approve or deny the swap in Zipline, eliminating the back and forth that’s common today when making schedule changes. In a competitive retail marketplace, perks like Shift Swapping reduces administrative burden and increase morale.

“Employee engagement is the key to activating a high-performing workforce,” said Melissa Wong, Zipline CEO and Co-founder. “I know the pressure that retail associates are under today, and I’m thrilled that we can play a role in reducing bottlenecks and streamlining the process. With this offering, brands can meet employees where they’re at, which is key to engagement and retention.”

Beyond providing associates with greater flexibility, Zipline also drives employee engagement by fostering streamlined, transparent communication with clear line of sight into both immediate and long-term tasks, all while providing the resources needed to ease operations and execute with efficiency and autonomy. Associates utilizing Zipline’s purpose-built platform are also more likely to engage with teammates, celebrate wins, and share best practices and advice due to the sense of community it creates.

To request a demo or to learn more about how Zipline is helping leading brands improve employee engagement, visit

About Zipline
Zipline is how best-in-class retailers bring brand strategies to life in stores. A unified platform for operational excellence, Zipline brings together frontline communications, task management, learning, resources, insights, and more—so everyone feels connected to the brand and inspired by their work. The company has an NPS of 78 and was named to the Inc. 5000 list of fastest-growing private companies. Zipline has an NPS of 78 and store teams using Zipline have a 92% average team adoption rate of the software. What’s more, CB Insights ranked Zipline as one of the 100 most promising B2B retail tech companies. Today, nearly 80 brands like Rite Aid and Sephora depend on Zipline to align and empower their store teams worldwide. For further information, please visit:

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 Shift Swapping

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