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Charlotta Wieland Appointed Interim CEO of Star Alliance

Singapore – WEBWIRE

Star Alliance is pleased to announce that Charlotta Wieland has been appointed as its Interim CEO with effect from January 1, 2023. She will take over from outgoing CEO Jeffrey Goh, who will be leaving the Alliance at the end of 2022 after six years at its helm.

Ms Wieland will join Star Alliance on interim assignment from founding member carrier SAS – Scandinavian Airlines, where she is currently VP for Alliances & Industry Affairs.  She has served on Star Alliance’s Alliance Management Board for the past six years, and is also a member of the board’s Strategy Committee, which plays a key role in charting the direction of the Alliance.

Ms Wieland has more than 25 years’ experience in the aviation industry, and a strong track record in airline alliances, pricing strategy, business development and distribution. Prior to SAS, she also worked at KLM Royal Dutch Airlines.


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.

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