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Aditya Birla Sun Life AMC becomes India’s first asset manager to expand Adoption of Bloomberg AIM to its GIFT City Unit

GIFT City, India – WEBWIRE

Aditya Birla Sun Life AMC Limited (ABSLAMC) announced that it has expanded its adoption of Bloomberg AIM, a leading order management system, for offshore order management needs for its Global and India Centric Investment offerings from the International Financial Services Centre (IFSC) at Gujarat International Finance-Tech City (GIFT City). ABSLAMC becomes the first asset manager at the IFSC, based in GIFT City to use Bloomberg AIM.

This adoption extends the use of Bloomberg AIM within Aditya Birla Sun Life AMC to encompass both its onshore and offshore operations.

ABSLAMC Limited will use Bloomberg AIM in connection with its portfolio and trade workflows. The solution will help increase the asset manager’s efficiency and agility and manage costs by providing tools to support optimizing operations in each region.

Commenting on the partnership, Mr A. Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC Limited said, “GIFT City is emerging as a financial gateway for investment in India and globally. Our International Business at GIFT City will be an integral part of that journey. Bloomberg AIM provides us with an integrated & scalable enterprise solution to achieve efficiencies in order management & execution.”

Rajiv Mirwani, Head of Enterprise Sales – South Asia at Bloomberg said, “We are pleased to extend our technology relationship with Aditya Birla Sun Life AMC, as they expand their operations to the IFSC at GIFT City. Bloomberg’s comprehensive suite of buy-side solutions enable asset managers operating in such a dynamic global environment to achieve alpha, reduce portfolio costs, and support their internal operational frameworks in order to stay ahead of the curve.”

Bloomberg’s Buy-Side solutions deliver front-to-back technology for the investment lifecycle, from decision support and order management, to portfolio management and post-trade services, for some of the largest asset managers, asset owners, and hedge funds. Bloomberg AIM, a leading order management system (OMS), is used by nearly 15,000 professionals at over 900 client firms globally to manage more than $17 trillion in assets. Bloomberg’s post-trade offering supports the streamlining of post-trade workflows and reduces operational risk through reconciliation, straight-through processing (STP), settlement exceptions and collateral management solutions.

About Aditya Birla Sun Life AMC:
Established in 1994, Aditya Birla Sun Life AMC Limited (ABSLAMC) is co-owned and backed by Aditya Birla Capital Limited and Sun Life (India) AMC Investments Inc.
ABSLAMC is primarily the investment manager of Aditya Birla Sun Life Mutual Fund, a registered trust under the Indian Trusts Act, 1882. ABSLAMC also operates multiple alternate strategies including Portfolio Management Services, Real Estate Investments and Alternative Investment Funds. ABSLAMC is one of the leading asset managers in India, servicing around 8.1 million investor folios with a pan India presence across 280 plus locations and a total AUM of over Rs. 2,938 billion for the quarter ending September 30, 2022 under its suite of mutual fund (excluding our domestic FoFs), portfolio management services, offshore and real estate offerings.

About Bloomberg:
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. For more information, visit or request a demo.

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