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Internet Retailers Partner with ChannelAdvisor to Acquire New Customers


RESEARCH TRIANGLE PARK, N.C. - ChannelAdvisor, the leading provider of Channel Management Solutions has added several new customer partnerships that underscore its status as a retailer’s preferred solution for comparison shopping management. These customer partners include Brookstone, Cable Shopping Network, Calumet Photographic, Lucy Activewear and Personal Creations.

With ChannelAdvisor’s comparison shopping approach, retailers can move beyond merely submitting data to the engines and focus on strategies that allow them to gain a competitive edge, identify their most profitable products and reduce their reliance on IT when data is missing or feeds change. To accomplish this, ChannelAdvisor combines innovative technology with proactive account management, delivering a one-on-one partner approach that ensures success in the ever-changing comparison shopping environment.

“We looked at several critical factors during our partner selection process including strong technology, industry knowledge and a clear definition of services,” said John Lucey, Internet Marketing Manager of Brookstone. “After evaluating many companies who only send data feeds, we found ChannelAdvisor’s approach was the one that best solved each of our challenges and offered a true full service solution.”

The ChannelAdvisor full-service comparison shopping solution enables retailers to extend their products and brands to millions of consumers by helping them create and maintain connections with over 30 shopping engines including, Shopzilla, Google Base and Nextag. By better managing these interactions, ChannelAdvisor helps retailers increase revenues, boost traffic to their e-commerce sites, and extend their brand internationally.

“ChannelAdvisor’s full-service comparison shopping engine solution not only helps retailers streamline the process of getting their products online via datafeeds,” said Scot Wingo, Chief Executive Officer of ChannelAdvisor. “Additionally our solution helps manage the ROI of the channel by giving them insight into revenues, costs and merchandising and how to position those factors to their greatest advantage.”

The new online retailers include:

Brookstone is a nationwide specialty retailer offering an assortment of consumer products that are functional in purpose, distinctive in quality and design and not widely available from other retailers. Brookstone first introduced itself to the world in a small classified ad selling “hard-to-find tools” in Popular Mechanics Magazine. The year was 1965. Visit Brookstone online at
Cable Shopping Network (CSN) is the collector’s resource for rare, limited edition and historic coins. Stocking everything from the wildly popular Statehood Quarters to the new Presidential Dollar Series coins, has become a highly successful extension of the TV shopping network since its launch in 2002. Visit CSN online at
Calumet Photographic has been helping photographers create extraordinary images since 1939. Calumet’s mission is to educate, equip and empower the world of image makers with more than 30 retail stores worldwide and an interactive website,
Lucy Activewear is a Portland, OR based lifestyle apparel company for women who value fit, style and performance. Lucy is a privately held company that operates 42 stores and online at
Personal Creations is the leading multi-channel marketer of unique personalized gifts for all of life’s special occasions based in Illinois and online at


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