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Leading Toolbar Provider Launches New Privacy Functions and Convinces Those Concerned About Spyware


(New York, NY) – EffectiveBrand, the leading provider of free, community toolbars has released new functionality in their toolbar solution today. The privacy-related functionality was coupled with an announcement – and a wager – that EffectiveBrand challenges users concerned with spyware to determine the EffectiveBrand toolbar contains spyware by offering $5000 to those users who can demonstrate that the fully-customizable toolbar is spyware. Details can be found at the company’s website

EffectiveBrand has released a new privacy module which includes a pop-up blocker and a cleaner for cookies, history, and cache. “We provide our users with unrivaled technologies: media player, dynamic news ticker, and search capabilities unparalleled in other applications -- all this in a free, hosted, easy-to-use, Web interface,” says Zack Miller, EffectiveBrand’s Vice President of Marketing. Miller explains that EffectiveBrand can provide its toolbar for free because the company bases its business model on monetizing the search box that comes integrated into each toolbar.

“We are changing the landscape of the industry,” says Ronen Shilo, CEO and founder of EffectiveBrand. “Users once considered toolbars a suspicious nuisance, but Google and Yahoo redefined the toolbar. We take Google’s Toolbar one step further: we offer Google’s search and couple that with hosted, easy-to-use tools for web publishers to customize the toolbar to suit their communities.”

Indeed, online communities worldwide are turning to the EffectiveBrand solution by the thousands. EffectiveBrand has localized its solution to 16 different languages including, Chinese, Japanese, and Arabic. Says Miller, “We are seeing tremendous growth in our uptake in non-English speaking countries. Countries like Iraq, Iran, Saudi Arabia and Japan are using and searching with our toolbars. It’s amazing.”

JPMorgan analyst Imran Kahn commented on the toolbar space, “We see a significant opportunity... given that only about 14% of global internet users currently use toolbars…and we expect toolbars to contribute total revenues of about $780 million (up 65% year over year) in F05 and $1.1 billion (up 44% year over year) in F06.” Given this backdrop, Google and Yahoo are both focusing on the toolbar to drive search revenues as they continue to compete head on. Given this perspective, EffectiveBrand appears as David, ready to take on both industry Goliaths.


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