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Health and Wellness Promoted Through Targeted Marketing


ST. PETERSBURG, Fla. - Bridging the gap between the retail pharmacy and the front-of-store will rely on directly targeting health and wellness marketing to shoppers, according to Catalina Marketing Corporation.

Catalina believes the best approach to treating chronic health conditions is to pair prescribed medications with adjunctive non-prescription products, nutritional supplements and dietary changes. Many patients, though, do not have the proper knowledge to fully manage their condition. Using Catalina Marketing’s powerful database, targeting those shoppers at the pharmacy can drive them directly to other corresponding items in the store, therefore helping them make better decisions about their own self care.

Catalina Marketing insights are derived from customer behavioral research based on their actual purchasing behavior, not surveys. Catalina has the ability to dive into customer segments and provide insights to its retailer and manufacturer sponsoring clients, enabling them to effectively deliver relevant and targeted communications to specific consumers while preserving their privacy.


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