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Mattel Indonesia Celebrates its 30th Anniversary and Inaugurates Plant Expansion

Cikarang, Indo. – WEBWIRE

Mattel Inc. (NASDAQ: MAT) celebrated the 30th anniversary of PT Mattel Indonesia’s (PTMI) operations and today inaugurated its expansion of its Indonesian plants, including the opening of a new molding center located in Cikarang, West Java, Indonesia. This expansion will help support increased production capacity for Mattel’s Barbie dolls and Hot Wheels diecast cars and is expected to create approximately 2,500 new jobs in Indonesia in addition to the nearly 9,000 employees working in Mattel’s Indonesian plants during peak season.

“We’re proud to celebrate and reaffirm our long-term presence in Indonesia through this expansion of our manufacturing operations,” said Roy Tandean, Vice President and General Manager of Mattel in Indonesia. “Indonesia holds an important role in our global operations and supports our transformation strategy for growth as an IP-driven, high-performing toy company. This expansion also strengthens Indonesia’s role as a leading producer in the toy industry globally.”

On average, the dolls that Mattel makes in Indonesia are comprised of an estimated 70% local content. As a result of this expansion and increased production capacity, Mattel plans to increase purchase volumes from local partners for textiles and packaging products in Cikarang and Central Java. Currently, PTMI produces more Barbie dolls than any other plant in the world, and Mattel’s local production currently represents more than 35% of Indonesia’s total global toy exports.

Mattel’s expansion received a warm welcome from the Indonesian Government. The Minister of Industry, His Excellency Agus Gumiwang Kartasasmita, expressed gratitude for Mattel’s important contributions to the Ministry’s roadmap of ‘Making Indonesia 4.0’, as the company recently received the Lighthouse Certificate from his Ministry. “Mattel’s new investment creates many new possibilities for the Indonesian industry, including how it can further develop the manufacturing capabilities of small and medium industries, and continue supporting industrial modernization by implementing Industry 4.0,” said Agus.

Mattel was the first toy company in Indonesia to develop vocational training curriculums with the Ministry of Industry, demonstrating a strong belief in human capital development and helping Indonesia to build its toy industry. Several PTMI team members are also trainers for the implementation of the Ministry of Industry’s partnership with the Ministry of State-Owned Enterprises in digitalizing Indonesia’s state-owned enterprises.

The PTMI expansion represents a strategic investment to increase manufacturing capacity and productivity, reduce costs, and enhance operational efficiencies in line with Mattel’s Capital Light strategy. PTMI is an important part of Mattel’s diversified manufacturing footprint, and the expansion is designed to drive higher performance and aligns with the company’s disciplined approach to capital expenditures.

Consistent with Mattel’s company-wide efforts on sustainability, its new molding center is designed to achieve the Gold Certification – the highest achievable standards of U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED).


Mattel Inc.

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Monster High™, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

PT Mattel Indonesia

PT Mattel Indonesia (PTMI) West Plant was established on October 8, 1992 in Cikarang, West Java, as Mattel’s first manufacturing plant in Indonesia. Built on a 45,000 square-meter block of land, the West Plant was originally responsible for the manufacturing of Barbie dolls. In 2016, it was converted into a state-of-the art die-cast factory, now commonly known as MIDC (Mattel Indonesia Die-Cast). It started production in 2017 and is now the main producer of Hot Wheels 5-car packs globally. In 1997, Mattel opened (PTMI) East Plant as an expansion of the original site. PTMI’s East Plant is the main producer of Barbie dolls in the world. The East Plant occupies a 88,000 square-meter block of land. To date, in peak season, both plants employ up to approximately 9,000 people.

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