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Streamline AI Names Industry Veteran Karen Moor VP of Sales, Highlighting Its Commitment to Customer Relationships and Optimizing Processes Across the Enterprise


Today Streamline AI announces it has appointed Karen Moor as its first VP of Sales. A seasoned enterprise sales leader, Moor is being tapped as a player-coach for the initial growth stages of the business, ultimately tasked with building and leading the sales team past Series A. Moor joins Streamline AI from SimpleLegal, where she was the ninth employee and responsible for over 50 percent of the company’s revenue, helping it grow from seed stage to successful acquisition by Onit in 2019.

“We’ve onboarded our first batch of customers, built a product they love, and now it’s time to accelerate the pace of customer acquisition by strategically building a sales team,” said CEO & co-founder Kathy Zhu. “But beyond growth and increased sales, we were looking for a colleague who shares our commitment to our customers–and Karen is a perfect match. She is a passionate sales leader whose track record speaks for itself, but most importantly, she knows success depends on understanding customer needs, delivering on promises, and building trust.”

Moor has over 30 years of experience across 8 companies and 7 years of sales experience in the legal technology industry. Her accomplishments at SimpleLegal–growing its sales team from small startup to one of the biggest names in e-billing–will be highly applicable to her responsibilities at Streamline AI. Moor also brings with her a powerful network of customers, partners, and other industry leaders across legal technology.

“I was drawn to Streamline AI because of the team’s unique expertise and passion for solving legal’s ‘black box’ problem. I keep hearing about how massive this problem is from my industry partners and colleagues, so I’m excited to help bring this solution to the market,” said Karen Moor, VP of Sales. “I’m also looking forward to building a sales team from scratch again, and for the opportunity I see to streamline processes not just for legal teams, but across the enterprise.”

Led by co-founder & CEO Kathy Zhu, a former commercial lawyer who left DoorDash to build this company, Streamline AI’s no-code platform delivers visibility and metrics to legal teams, enabling companies to optimize processes across G&A business units. The intelligent intake platform maximizes efficiency around high-volume request workflows, while solving the legal-specific problems of confidentiality, data permission and control, and measurement–all without any engineering effort required. The platform’s AI learns in the background over time, improving processes and streamlining request intake according to best practices and business function.

Streamline AI recently raised $3M in seed funding, which they’ll use to hire for strategic roles going forward, including a customer success manager followed by additional engineers. To learn more, please visit

About Streamline AI

Streamline AI is the only intelligent intake platform for in-house legal teams. Founded in San Francisco in 2022, the AI-powered, no-code intake platform delivers visibility and metrics across G&A business units. A female-led company, the co-founding team consists of CEO Kathy Zhu and CTO Julian Wimbush. Born out of Zhu’s 10+ years of experience as a commercial lawyer, most recently building DoorDash’s commercial legal and legal operations functions from the ground up. Wimbush, an ex-Google product lead and AI expert, experienced this problem from the business side for years. The founding team share a fundamental belief that solving the intake problem, automating workflows, and generating visibility into what’s being worked on will lead legal teams to be exponentially happier and more productive.For more information, visit and follow on LinkedIn.


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 Intake Platform
 Legal Technology
 Streamline Ai

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