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The 2023 Instagram Trend Report


Welcome to the latest edition of Instagram’s Trend Report, a data-driven guide to cultural and social trends as defined by Gen Z. From the financial renaissance to increased political participation, we’ve brought together the key issues and leading creators that will drive and shape culture in the new year. While this edition of the Trend Report covers topics like fashion, beauty, web3, dating, and more, at the heart of it all is community and connection.

The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. Created in partnership with WGSN* during October 2022, Instagram measured the topics, issues, and trends that matter most to teens across the platform.

Reporter Darian Symoné Harvin (@darian) also sat down with a handful of creators to talk about all things culture and innovation for 2023. Be sure to watch their interviews in the video here.

Scroll on to explore our 2023 Instagram Trend Report, and may the trends (and trendsetters) on the pages that follow inspire you all year long.

Download the report

*In October 2022, WGSN conducted a survey of 1,200 Gen Z social media users aged 16-24 across the United States.

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