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Mattel Malaysia Celebrates its 40th Anniversary and  Announces Plant Expansion to be Completed in January 2023


Mattel Malaysia Sdn. Bhd. (MMSB) commemorated its 40th anniversary in Malaysia with the announcement of a plant expansion, expected to be completed in January 2023. The world’s largest Hot Wheels manufacturing plant, MMSB is also the world’s only manufacturer of Hot Wheels singles, the top-selling toy globally in 20211. The plant has a current average output capacity of approximately 9.0M cars per week. This targeted, strategic investment is in line with Mattel’s Capital Light strategy to increase manufacturing capacity, improve productivity, and leverage technological capabilities, while reducing cost and enhancing operational efficiencies. The plant expansion will support Hot Wheels growth with an expected 20% increase in production capacity by 2025.  

Established in 1981 in Perai, Penang, MMSB was Mattel Inc.’s (NASDAQ: MAT) first manufacturing plant in Malaysia. Malaysia plays an important role in Mattel’s supply chain for the company’s manufacturing, tooling, and commercial operations. MMSB currently employs almost 3,900 workers, actively invests in upskilling its workers, and recruits talent with technical backgrounds. The plant expansion is estimated to increase the total workforce by approximately 10% to nearly 4,300 workers at MMSB. This expansion will also benefit Mattel Development and Tooling Sdn. Bhd. (MDT). MDT, established in 1985, is Mattel’s second plant in Malaysia and a state-of-the-art facility for product development, digital model making, mold design, and manufacturing.  

Chief Minister of Penang, YAB Tuan Chow Kon Yeow, stated, “We are proud that Mattel continues to invest in Penang as a key destination within its global supply chain. This is a strong indication of the state’s efforts and commitment to developing a welcoming environment for industry players and positioning the state at the forefront of industrialisation.” He added: “Throughout the years, Mattel has also succeeded in developing a thriving ecosystem for the toy industry in the Perai Free Trade Zone, across industries. It is heartening to see the positive spill over effects that Mattel has brought to the homegrown companies.”

Further, Datuk Wira Arham Abdul Rahman, Chief Executive Officer (CEO) of the Malaysian Investment Development Authority (MIDA), stated: “I want to extend my heartiest congratulations to Mattel Malaysia on their latest corporate milestone. Malaysia has a vibrant ecosystem that supports companies in their innovation journey. We look forward to Mattel Malaysia’s continued growth and contributions to the economy.” He added, “Malaysia aims to distinguish itself as the country of choice for manufacturing in Southeast Asia based on a variety of intangible factors, including our established pro-investment policies, reliable supply chain and industrial ecosystem, and conducive business environment. Our highly skilled workforce also provides a pipeline of talent to support the front, middle and backend operations.”

Ching Chiau Lee, General Manager, MMSB, stated, “Today, we celebrate and reaffirm our long-term presence in Malaysia. Over the last 40 years, we have succeeded in developing a thriving ecosystem for the local industry in the Perai Free Industrial Zone across industries such as packaging, paint, material supplies, and machine design.” Ms. Ching continued, “MMSB plays an important role in our global supply chain operations, providing a strategic footprint in the region and supporting our transformation strategy for growth as an IP-driven, high-performing toy company. We are excited for our future as we continue to exemplify progress in the technology-driven Malaysian manufacturing sector.” 

In conjunction with Mattel’s continued investment and commitment to its Malaysian operations, Steve Totzke, President and Chief Commercial Officer of Mattel, announced that Hot Wheels will be collaborating with PROTON, Malaysia’s iconic national automotive brand, to produce a 1:64 scale model of a Proton SAGA, the first model manufactured by PROTON.  This new Hot Wheels model is expected to start shipping and be sold worldwide by the end 2023. This timely and meaningful partnership epitomizes both brands’ proud legacy in Malaysia.  

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Mattel, Inc. 

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

Mattel Malaysia Sdn Bhd (MMSB) 

MMSB was established in 1981 in Seberang Perai, Pulau Penang, on the Malaysian mainland coast to the west of Penang Island and was Mattel’s first manufacturing plant in Malaysia. MMSB is Mattel’s largest Hot Wheels plant (496,000 square ft) globally. It is the main producer of our flagship Hot Wheels vehicles globally and is the sole producer of Hot Wheels basic singles, which is the best-selling Hot Wheels product and was the top-selling toy globally in 2021 according to The NPD Group2.  

Mattel Development Tooling (MDT) 

MDT was established in 1985 in Seberang Perai, Pulau Penang on the Malaysian mainland coast to the west of Penang Island. MDT is a ‘one-stop center’ providing full-service capabilities in product development, model making, mold design, and manufacturing injection and die-cast molds. All molds made at MDT are exported to Mattel Malaysia (Hot Wheels), Mattel Indonesia (Hot Wheels), and Mattel Bangkok (Matchbox, Monster Truck, Star Wars, and Thomas & Friends).  

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