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Jorge Zuņiga Blanco explains how to get the most out of marketing in the holidays

Leading business specialist and entrepreneur Jorge Zuņiga Blanco offers insight into how to maximize marketing efforts during the hectic holiday season.

San José, Costa Rica – WEBWIRE

The holidays are a hectic time for businesses. With so much on the line, it’s easy to get lost in the shuffle and overlook key marketing opportunities. Jorge Zuņiga Blanco, a long-time entrepreneur and marketing expert from Costa Rica, explains how to get the most out of your marketing efforts during the holidays and avoid some common pitfalls.

The holidays are a busy time for everyone, so it’s important to plan your marketing campaign in advance. Set a budget and stick to it - overspending on holiday marketing can be a major drain on resources.

First, take advantage of seasonal keywords. People are searching for holiday-related terms more during the holidays, so make sure that your website and blog posts are optimized for these keywords.

Second, create holiday-themed content. This could be anything from blog posts and articles about holiday traditions to festive recipes or DIY guides.

Third, use social media to connect with your audience and promote your holiday content. Hashtags are a great way to reach people who are interested in what you have to say.

Fourth, run holiday promotions and contests. Offering discounts or giveaways is a great way to entice people to buy from you or visit your website.

People do business with people they know, like and trust. Explains Zuņiga, “The holidays are a great time to focus on building relationships with your customers and prospects. Send personalized cards or gifts, or host an event where you can connect with them in person.”

Make it easy for your customers to do business with you. Offer gift wrapping services, free shipping, or extended return periods. Make sure your website is optimized for mobile so people can shop from their smartphones while they’re on the go.

Make sure everyone knows about your holiday sale or promotion - use email marketing, social media, and traditional advertising like flyers and posters to get the word out there. And don’t forget to include a call-to-action so people know what to do next!

Finally, don’t forget about email marketing. Sending out a newsletter or e-blast is a great way to keep your customers and followers informed about what’s going on with your business during the holidays.

Don’t be afraid to get creative with your holiday marketing campaigns. With so many brands competing for attention, standing out from the crowd can be key to success. Think outside the box and come up with something unique that will capture people’s attention.

There are a number of ways you can use technology to boost your holiday marketing efforts. From social media to email marketing, there are plenty of tools at your disposal. Use them to reach more people and deliver your message in an engaging way. Data can be extremely helpful when planning holiday marketing.

One of the best ways to ensure your holiday marketing is successful is to plan ahead. By thinking about what you want to achieve and mapping out a strategy, you can make sure your campaigns are focused and effective.

Finally, don’t forget to take advantage of social media when promoting your holiday content. Platforms like Twitter, Facebook and Instagram are perfect for sharing festive updates and promoting special offers. Just make sure to use appropriate hashtags so that your content reaches the widest possible audience.

About Jorge Zuņiga Blanco

Jorge Zuņiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

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 Jorge Zuņiga Blanco

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