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Sony Music Group Gives Back This Holiday Season With ‘Season of Giving’ Campaign

Artists and Songwriters Volunteer with Select Organizations to Support Local Communities


Sony Music Group has partnered with its artists and songwriters to support every local community in which it operates during the holiday season. This year, the Company launched its ‘Season of Giving’ program to support global organizations dedicated to providing aid for those facing food insecurity, homelessness and refugee support, as well as music industry relief and educational programs for communities impacted by the COVID-19 pandemic. 

Beginning in the month of November, SMG committed sizeable amounts in each territory where the Company conducts business: Africa, Asia, Australia/New Zealand, Canada, Continental Europe, Latin America, United Kingdom, and the United States. 

The nearly 30 global beneficiaries of this year’s campaign include:

  • Banco Alimentar Contra a Fome (SMG Latin/Iberia)
  • Banco de Alimentos de Bogotá (SMG Latin/Iberia)
  • Banco de Alimentos de Perú (SMG Latin/Iberia)
  • Bonnie Support Services Ltd (SMP Australia)
  • Covenant House (SMG)
  • Dream Streets (SMG Nashville)
  • Foodbank Australia (SME Australia)
  • FoodForward SA NPC (SMG South Africa)
  • Fundación Sí (SMG Latin/Iberia)
  • help2read (SMG South Africa)
  • Lagos Food Bank Initiative (SMG Nigeria)
  • MUSICALLY FED (SMG Nashville)
  • OzHarvest Limited (SMP Australia)
  • Pinball Clemons Foundation (SME Canada)
  • Plansverige (SMG Sweden)
  • Polska Akcja Humanitarna (SMG Poland)
  • Rainbow Youth (SME New Zealand)
  • Reach Out and Feed Philippines Inc. (SMG Philippines)
  • Rise Against Hunger Philippines (SMG Philippines)
  • Second Harvest Food Bank of Middle Tennessee (SMG Nashville)
  • Settlement Services International (SME Australia)
  • Soles4Souls (SMG Nashville)
  • The Dream Nurture Foundation (SMG Nigeria)
  • The Gord Downie and Chanie Wenjack Fund (SMP Canada)
  • The Simple Plan Foundation (The Orchard Canada)
  • The Trussell Trust (SMG United Kingdom)
  • Weave Youth and Community Services Incorporated (SMP Australia)
  • Worthy of Love (SMG)


Over the course of the last three weeks, Sony Music Group – alongside their notable artists and songwriters including India Shawn (Epic Records), Tyler Shaw (SME Canada), Clara Benin (SME Philippines), NOBITA (SME Philippines), Kobie Dee (SMP Australia), Tom Wilson (SMP Canada) – volunteered with partner organizations in their own communities during a series of in-person events. 

In speaking of the seasonal initiative, Towalame Austin, Executive Vice President, Philanthropy and Social Impact, Sony Music Group, said, “Globally, SMG is committed to supporting local communities throughout the year. For the holiday season, we wanted to bring extra support and relief aid to those in need and dedicate our efforts to more than three million people worldwide. We’re grateful to our artists and international partner organizations who work on-the-ground to provide direct assistance to their neighbors.”   

This campaign represents the Company’s ongoing philanthropic commitment to forge partnerships and support communities that need it most, inside and outside the music industry. For ‘Season of Giving’, every global organization selected to receive funding was determined by a group of global stakeholders including our internal task forces, legal and public policy teams. Learn more about SMG’s giving approach here.

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