Aaron Rodriguez provides insight into business innovation for 2023

Technological growth and the emergence of new digital resources have caused the business arena to change drastically in just a few years. As it will continue to do so, it is good for you to know the trends for business growth and innovation in the near future. Aaron Rodriguez, an expert in the commercial sector, discusses some of the innovations that can be witnessed in business in 2023.

Today it is well known that thanks to computer systems and new technologies it is possible to optimize the production and sales processes of companies. This has meant that the trend of using technology to raise the level of service is still booming. Rodriguez explains how to take advantage of this trend to keep your business ahead of the curve for the coming years.

“Partnering with other brands to create commercial ecosystems in favor of improving the user experience will be the guideline,” states Rodriguez. “These agreements can even be made with competitors in order to work for mutual benefit and keep the customer happy.”

This approach to doing business can transform the commercial landscape as many know it. Instead of trying to outshine the opponent any way you can, join with them to offer a more complete range of products and services that bring value to the customer.

More sustainable; more profitable. Times have changed and consumers now demand not only higher quality but also the use of sustainable techniques in their products. More and more consumers are willing to opt for sustainable trade, even if it means paying more for it. This has led - and will continue to lead - to transform the way companies produce and sell their products to make them more profitable.

Rodriguez also suggests taking care of human talent. “Although technology has made it possible to improve many of the commercial processes, those who operate them are still more valuable,” adds the expert.

Taking care of personnel and not undermining their position in the company will be a must. A company with trained personnel ready to face the challenges of economic activity in the coming years will be one of the formulas for success.

Tools that can be integrated with other platforms are more useful for brands because they allow them to manage different sales channels simultaneously. This saves operating costs, and training time, improves responsiveness and increases overall productivity.

Choosing the right software to use will be fundamental. Not only the ease of use or the number of functions is taken into account, but also the scalability, adaptability, cost and the results it offers.

For innovation to become the norm, it is necessary to foster a creative environment, where experience and talent can develop freely and where resistance to change is reduced. Within an SME, innovation must be an integral and continuous process. From management to sales, from saving resources to customer service, from implementing new technologies to bridging the digital divide among all staff.

The business landscape is changing a lot and very fast, so companies must stay ahead of the curve in order not to lose their competitiveness. It is important then to stay informed of market trends, new technologies that improve service and attention to customer needs.

“To this end, companies and their teams must leave behind their usual technological practices and venture into new and unknown territories: you will need to test tools, trends, devices, points of view,” adds Rodriguez. “A whole range of improvements that will not only mean more sales and lower operating costs, but their survival in a hyper-competitive world.”

Remember, only digitized companies will be able to increase their sales flow, and those with the best-optimized funnel are the ones that will stand out. Therefore, work on boosting your company’s commercial management and increase your corporate efficiency.

About Aaron Rodriguez

Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he’s not traveling, he dedicates all of his available time to his wife and children.

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Aaron Rodriguez

Latin America eCommerce Consultant

Aaron Rodriguez

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