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Gap Launches Collection of Family Essentials with Amazon Fashion in U.S. and Canada


Today, Gap announced its launch with Amazon Fashion in the U.S. and Canada, offering a selection of basic, modern essentials for the family, including hoodies, t-shirts, denim, socks, underwear and sleepwear for adults, teens, kids and baby. The launch will also include babyGap-branded nursery furniture and baby gear like strollers, bassinets, cribs and more.  

“Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the U.S. and Canada" said Mark Breitbard, President and CEO, Gap brand. “We are excited to take this step with Amazon Fashion, to expand our product offering and to deepen our connection with consumers through the Gap brand store.” 

“At Amazon Fashion, we continuously expand our product offerings for our customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “We’re excited to make shopping for Gap products even more convenient for customers with fast, free Prime delivery.” 

Products are available for customers to shop now in Gap’s dedicated brand store at or by searching “Gap” on mobile or desktop. The collection will feature thousands of items for the family, all available for purchase with Amazon’s customer service including fast, free Prime delivery. 

ABOUT GAP @gap and @gapkids   
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and also serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit 

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